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Service that is Truly Personal Wins
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them”. – W. Edwards Deming Is your company and its offerings just another voice in the melee created by many? Or are you one of those companies which believe that unless you are doing something…
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Failing to Convert Visitors to Customers
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg The last time we talked about the importance of converting websites visitors to leads and leads to customers. However, what if we said despite having the best website – great content, smashing graphics – all…
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Magic of Content – Convert Visitors to Customers
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to.” – Ann Handley What is the magic of content expected to achieve?…
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Making Your Customer Base Active
“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.” – Peter Drucker If you don’t have a satisfied customer base you can be sure that you will need to spend loads of resources trying to acquire…
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Data from Social Media for Business Choices
“Smarter use of data will help marketers respond faster – and better – to business challenges. Don’t just focus on Big Data; think about shifting emphasis to ‘smart data’.” – Noah Elkin Social media has a lure that is very unique and distinct. Within a few years it has acquired ubiquitous status, with millions as…
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Promoting Health in the Workplace
“There’s no question that workplace wellness is worth it. The only question is whether you’re going to do it today or tomorrow. Get it on today.” – Warren Buffet We discussed previously how happy employees make happy customers, who in turn account for the company’s success. To improve productivity you need happy employees and a…
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Improve Productivity to Boost Bottom-line
“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” – Paul J. Meyer We have just recently spoken about the importance of a happy workplace and how crucial it is to remove negativity from the work environment. The intention of both these aspects is…
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Identifying and Complying with Customer Preferences
Photo by Jep Gambardella “A brand is no longer what we tell the customer it is – it is what customers tell each other it is.” – Scott Cook The quote hits the nail directly on the head! Can any company afford to neglect customer preferences and instead, try to force endless choices on the…
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Context is Important in Customer Relationships
“For me context is the key – from that comes the understanding of everything.” – Kenneth Noland In the broader sense, context is the situations that surround an event or any action and through it the persons concerned can construct meaning and completely understand the current event or action. Putting things in perspective or using…
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Make your Brand a magnet – keep customers
“A business based on brand is, very simply, a business primed for success.” – David F. D’Alessandro A magnet is anything / anyone that is a crowd-puller, enticer and can please long enough to make people stay. In the current frenzied paced business world, where technology seems to change daily, it is becoming increasingly important…
