Yonyx Posts

“86% of consumers quit doing business with a company because of a bad customer experience, up from 59% 4 years ago.” – Harris interactive, customer experience impact report A company runs with its customers and the reputation of a company truly is based on the kind of customer experiences that the company provides. There is…

“The more professional you are the better client base you end up with – it’s as simple as that.” Everyone seeks and gives advice – in some capacity or the other. This is a healthy interdependence and allows people to make more informed decisions or just see things from a different perspective. It is similar…

“Instead of one way interpretation, web marketing is about delivering useful content at just the precise moment a buyer needs it.” – David Meerman Scott Just love the words – ‘content is king’! People are beginning to realize how true this statement is and how vital it is to have great content and make content…

“The balance of power has shifted from brand to consumers. And the impact of consumer empowerment cannot be underestimated” Consumer empowerment is here to stay. The consumer / customer is now enjoying the power of a plethora of choices, constantly updated technology, companies creating innovative products and wider audience to take recommendations from. These changes…

We already know that customers are impatient and are easily agitated. Businesses are trying hard to keep customers from moving to the side of annoyance. However, there are many times when the first touch-point for customers is often messed up. Amongst the top things that rile customers are the dreaded ‘hold times’ – not just…

“In order to balance the good with the bad, we must get back in touch with our business etiquette. We must learn to integrate the new technology with the old way of doing things.” There was a time when there was just a basic and minimum amount of technology. We survived without it but now…

“Omni-channel environments where customers can shop online and offline at the same retailer are increasingly ubiquitous.” – Wharton University of Pennysylvania Everything is changing at a rapid pace and this is the universal truth even for businesses. Customers want companies to get creative and innovative to provide them with what they want consistently. The fact…

“If you offer some sort of live service (phone or live chat), it’s paramount that you get customers to a live person in 2 minutes or less. Otherwise it creates frustration that can lead to a seriously unhappy customer”. – Source: Harris Interactive We all know that for customers to remain with a company, they…

“Content Marketing is a commitment. Not a campaign.” – Jon Buscall What you do with your business and how you run it in relation to your customers determines its success. When you speak about your business it must be with the aim to not just improve business but also show your dedication and commitment to…

“Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything”. – Sheena Iyengar While customers expect to be able to choose what they want and what fits their needs and requirements, they can get…