Yonyx Posts

“To be effective in crisis management in the digital age means being able to use social media strategically. There is no crisis management today without a full understanding of how to use new media to listen to conversations around your brand in real-time, and understand what you do and don’t need to respond to.” –…

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis Great quote! Amply describes why content for business must be taken seriously – in fact at the same level of products and services. It is through well-articulated and structured content that a brand can come to be known as an authority…

“It’s not an IQ contest. if your ideas aren’t heard, it doesn’t matter- social and emotional intelligence are really important. Understanding how to elicit an emotion in another person is a really important skill.” – Brittan Bright We have discussed at length the importance for companies to address the needs of the customers by identifying…

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. – Elon Musk Not very much in the recent past, we were comfortable with the ‘limited’ options available to us…

“Email has an ability many channels don’t: creating valuable, personal touches – at scale”. David Newman With the onset of social media and other methods of communication, it would seem that email marketing is becoming redundant or at least considered ineffective and not contemporary. This is a huge mistake – statistics reveal that at 91%…

“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer What is your understanding of a loyalty plan? Is competitive advantage only had through increased finances or is there more? The phrase loyalty plan itself indicates that it is not a one-off or something that can be justified simply by adding…

“Retention trumps acquisition” – Aaron Ginn “70% of companies say it’s cheaper to retain a customer than acquire one and 49% say that, pound for pound, they achieve better ROI by investing in relationship marketing over acquisition marketing.” – Our Social Times Limited Based on this fact, it is safe to say that companies can insure…

“To be successful, you have to have your heart in your business, and your business in your heart”. -Thomas Watson, Sr. What is the face of your business – your employees first or something else? The face of your business is primarily your company’s website. A great website is one that is attractive, easily navigated…

“Trust is the basis of any customer-provider relationship. Without trust; you have no relationship.” – Robert W Lucas You don’t need gimmicks, promotion brouhaha and other costly methods to attract customers and have great relationships with them. All you need as a company is to excel at what you do, provide stellar customer service and…

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart The rise of social media has been nothing short of spectacular and impressive and is now ubiquitous and ever present and has become a major part of both our professional and…