Category: Customer Service
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Catering to the Top Demands of Customers
“We are meeting the most demanding customers in the world, used to high quality and high service levels. Anyone operating in this market has to satisfy these demands.” – Tommy Kulberg There is no doubt at all that the expectations and demands of customers are rising – and fast. What is worse is that companies…
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Getting Messaging Right for Building Business
“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley In the last exposition we spoke about creative communication, and to take that forward we are talking about getting messaging right in order to build the business of a company by getting more customers and repeat…
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Creative Communication is What Customers Want
“If you aren’t a little different than your competition, you’re in trouble.” – Mark Sanborn Companies take a lot of trouble and issue several communiqués to customers, especially prospects about how their company and products are unique, and why they are different as compared to others. However, soon enough another company with similar products would…
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Loss of Trust Main Reason for Customer Defection
“The job isn’t to just fix the problem. It is also to restore the customer’s confidence. Do Both!” – Shep Hyken Let us just begin by saying that the main reason for customer defection from any company is the loss of trust. We have mentioned repeatedly that for customers to stay with a company it…
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Importance of Brand Leadership
“What should a brand leader advertise? Brand Leadership, of course. Leadership is the single most important motivating factor in consumer behaviour.” – Al Ries We know that there is no let up in the number of new companies mushrooming in the market, and many offer products similar to those already in the market. This means…
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The Meaning of Multitasking in Customer Service
“Putting the customer at the heart of the business means that every procedure, process, and system keeps the customer in mind.” – Shep Hyken With so many customers, and their increasing demands it is not surprising that multitasking in customer service is becoming a norm and an essential requirement. We believe that multitasking has always…
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Making Holiday Shoppers, Customers Forever
“Customer Service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers and it’s so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized…
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Service for Customers with Special Needs
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Photo by Mikhail Nilov “Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone” – Donald Norman Within the customer service realm, the one thing that stands out is that all customers are to be…
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Maintaining Customer Privacy
“Privacy is not just a compliance issue for the legal department. It should be a priority for everyone. You have to translate privacy into a customer issue because this is really becoming the holy grail of doing business for everyone in an on-line world”. – Larry Ponemon The quote is apt and clearly describes why…
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Building Robust Customer Engagement
“Offered by company, chosen by customer. That’s incredible customer engagement.” – Paul Greenberg Building robust customer engagement is vital to the success of any business, and is quintessential for retaining customers long-term. We know that customers begin to add profitability to a company only after some time of being associated with a company, and hence…
