Category: Customer Service

“Mostly, if you want to succeed, you will need your customers to see you as reliable, dependable, credible, helpful, respectful, open, responsive, and honest.” – Don Peppers and Marth Rogers The biggest of business blunders is to de-prioritize customer service hoping it would manage itself and focusing only on other things such as product development,…

“Make the customer the hero of your story.” – Ann Handley In today’s market, customers expect the best and more. They want companies to provide them with experiences that ensure their satisfaction and delight. Your company’s customer service teams must know how to deal with customers and your company must support the teams by providing…

“Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.” – slideshare.net Knowing customer lifetime value is important for any business since it determines the financial value a customer brings during their ‘lifetime’ with the company. When someone becomes a customer, they enter into…

“When people call our call center, our reps don’t have scripts, and they don’t try to up-sell. They are just judged on whether they go above and beyond for the customer and really deliver a kind of personal service and emotional connection with our customers.” – Tony Hsieh It is the responsibility of every company to…

“And remember that people want to be loyal to brands. When a brand delivers a fantastic experience, it makes their next purchase decision easier.” – Matthew Fenton A business may try hard and even relentlessly to encourage and build customer loyalty, but it is not possible to succeed with every customer and at all times.…

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Every company wants and expects customers to come back to them repeatedly, with more business and several referrals. Customers…

“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions” – Betsy Sanders To become and remain successful, every company requires customers who are loyal, profitable, and enthusiastic…

“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart It would be hard to find a marketing expert and a company that do not believe in connecting with customers on social media. With the surge and its popularity, not using…

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Michael Kotler If you are running a business, your primary focus should be on creating added value for customers – all the time. This is what customers expect and what…

“Content marketing personalization is the only way to do what marketing is really supposed to do: build relationships at scale”. – Michael Brenner In the last exposition, we spoke about building customer advocacy. Attaining this level of the relationship with customers implies that first a company must be able to start, build, and sustain a…