Category: Customer Service

“You don’t need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve”. – Harvey Mackay In the last article, we mentioned the reasons for customer churn. The fact…

“If your customers are made to feel as if they are outsiders, they will eventually find a competitor who makes them feel better about doing business with them.” – Shep Hyken Anyone who works in customer service and business owners know that customer churn is possibly the biggest downside to their business. No one needs…

“It’s a lot less expensive to keep a loyal customer than to go out and acquire a new one”. – John Nee You should pat yourself on the back if there are even a handful of loyal customers in the larger customer base of your company. These are not easy to gain or retain and…

“Getting satisfied customers to post an online review is so much harder than getting that one customer who can’t be satisfied to post dozens of reviews around the web.” – V Miller Every business wants and more importantly needs customer testimonials and referrals. The power of customer testimonials can never be overemphasized – it is…

“The tactic here is that you give customers value now, and recover that investment over the course of their life. This is known as customer lifetime value.” – sweettoothrewards.com We know that customers love to feel special, important, valued, and exclusive. It would be great, to make them feel so from the start – make…

“…and use appropriate Technology tools as enablers. But it all starts by putting your customers first and creating a better relationship with them than your competitors offer.” –Bob Thompson Every aspect of a business ties with creating better customer relationships and technology plays a major role in doing so. By leveraging technology, companies collect huge…

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston The reason for all interactions – personal and business – is to connect with another human being. Companies create products, brands, and content for existing customers and for prospective ones. In order to truly reach out to…

“Trust: The reputation of a thousand years may be undermined by the conduct of one hour.” – Japanese Proverb If your customer service is terrible or borders on mediocre, your business can be sure to lose customers very rapidly.  Poor service erodes trust – and as per the quote above, without trust the most solidly…

“Success for businesses is about a triangle of customer service, marketing and word-of-mouth, and customer loyalty is the one thing that underpins that whole structure.” – Sheffield-Dunstan, Amélies When trying to attract customers, companies bring on their ‘A’ game and provide top class customer service. They appear relentless and dedicated and very often their efforts…

“If you want to know how to sell more, then you better know why customers buy.” – Steve Ferrante The very foundation of customer service is an understanding of customers. A business must sell more and in order to do so – it is imperative that it knows the reasons that customers would buy. Given…