Category: Customer Service

  • On boarding Your New Customers

    “The tactic here is that you give customers value now, and recover that investment over the course of their life. This is known as customer lifetime value.” – sweettoothrewards.com We know that customers love to feel special, important, valued, and exclusive. It would be great, to make them feel so from the start – make…

  • Leveraging Technology for Better Customer Relationships

    “…and use appropriate Technology tools as enablers. But it all starts by putting your customers first and creating a better relationship with them than your competitors offer.” –Bob Thompson Every aspect of a business ties with creating better customer relationships and technology plays a major role in doing so. By leveraging technology, companies collect huge…

  • Personify your Brand on Social Media

    “Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston The reason for all interactions – personal and business – is to connect with another human being. Companies create products, brands, and content for existing customers and for prospective ones. In order to truly reach out to…

  • Is Your Customer Service Terrible?

    “Trust: The reputation of a thousand years may be undermined by the conduct of one hour.” – Japanese Proverb If your customer service is terrible or borders on mediocre, your business can be sure to lose customers very rapidly.  Poor service erodes trust – and as per the quote above, without trust the most solidly…

  • Importance of Keeping Profitable Customers

    “Success for businesses is about a triangle of customer service, marketing and word-of-mouth, and customer loyalty is the one thing that underpins that whole structure.” – Sheffield-Dunstan, Amélies When trying to attract customers, companies bring on their ‘A’ game and provide top class customer service. They appear relentless and dedicated and very often their efforts…

  • Customer Service as a Channel to Sell

    “If you want to know how to sell more, then you better know why customers buy.” – Steve Ferrante The very foundation of customer service is an understanding of customers. A business must sell more and in order to do so – it is imperative that it knows the reasons that customers would buy. Given…

  • Importance of Predicting Customer Behaviour

    Importance of Predicting Customer Behaviour

    Image by Freepik “Knowing who your customers are is great, but knowing how they behave is even better.” – Jon Miller The quote succinctly describes why it is critical for every company to put in place strategies for predicting customer behaviour. Customer needs, situations, expectations, and demands a constantly changing and evolving and there would…

  • A Sustainable Customer Advocacy Program

    “The more advocates you have, the fewer ads you have to buy.” – Dharmesh Shah Anyone in the business world understands how important and crucial to success customer advocacy is. Putting in place a sustainable customer advocacy program enables business owners to leverage the power of their loyal customers, transforming them to brand ambassadors. These…

  • Great Customer Service through Email

    “Email is a critical medium for online customer service.” The only thing more important than response time and personalization is the quality of your response. Go the extra mile to resolve questions in a single email.” – The Bottom Line With the advancement in technology, customers expect faster, easier and more efficient support and service.…

  • Building Online Customer Communities

    “The most successful online communities provide something that your prospects and customers want.” – dnnsoftware.com  The internet and social media came about because of the concept of community. For a business, it is imperative to build online customer communities, especially for those customers who are emotionally and deeply connected with the company. The most effective…