Category: Customer Service

“Establishing a brand in a new market is tough. It takes a long to get brand name recognition.” – Mitch Corwin Irrespective of the size and type of business, every company wants to make their brand stand out and apart. However, establishing and sustaining a highly recognized brand is a time-consuming and tedious process but…

“It takes a lot of people to make a winning team. Everybody’s contribution is important”. – Gary David Goldberg In an earlier exposition, we spoke about aligning company goals and employees. The basis for any company strategy should be to have well-organized teams. The main reason for any business to exist is to be successful…

“A mere 7% of employees today fully understand their company’s business strategies and what’s expected of them in order to help achieve company goals.” – Robert S. Kaplan and David P. Norton No good ever comes from not having a goal or aim. From the perspective of a company / business goals are what guide…

“SEO is no longer just a job title, it has become part of everyone’s job description”. – Rand Fishkin “Ensure the content is SEO friendly” – this seems to be statement that each company and marketing person says. Search engine optimization or SEO is probably one of the best ways to ensure that your website…

“Just as it’s never a good idea to hard crash your computer, you shouldn’t hard crash your day,” – Michael “Dr. Woody” Woodward The office plays a central role in the success of a company. A well-managed and organized office is critical for the smooth functioning of each person that works there – helps the…

“Engagement doesn’t pay the bills. Be strategic: get the leads and convert the leads to paying customers.” – Mari Smith Cannot get enough of social media, right? There are over a billion active users on one or the other of these sites. For businesses this translates to a great platform and channel for promoting their…

“Word-of-mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot.” – Mckinsey Institute Before taking any major decisions, we normally seek advice and approval from others – especially those who may have experienced similar situations or had similar experiences. In business too, nothing outdoes the…

“Nothing is more dangerous than an idea, when you have only one idea.” – Emile Chartier From personal, we know that when we are faced with a problem, we always turn to those who know us the best and those who would give us unbiased suggestions. Similarly, while running a business, the people ‘closest’ to…

“Social media listening tools make it easy to track brand references and mentions, and these functions can still be handled ably by a small, dedicated team”. – Ryan Holmes As a means of communicating and ‘keeping in touch’, Social Media has taken over our lives, whether we concede to this fact or not. It has…

“More than education, more than experience, more than training, a person’s level of resilience will determine who succeeds and who fails. That’s true in the cancer ward, it’s true in the Olympics, and it’s true in the boardroom.” – Dean Becker The life of professionals has become increasingly stressful and rife with more and tough…