Category: Customer Service

“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action.” – Content Marketing Institute The World Wide Web has emerged as an intelligent tool of global enablement, one that empowers human beings and business…

“Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt, to offer a solution everybody can understand.” Colin Powell The non-linear and the complex frequently pose stalwart challenges to progress in the many domains that populate modern times. Aerospace, trade, commerce, the pharmaceutical industry, modern computing, scientific investigations, engineering problems,…

“Consumer research helps companies make better business decisions, gain advantages against their competitors, and arrive at correct strategic and tactical decisions in pursuit of satisfying customer needs.” – George Iles The many forms of modern trade and commerce derive crucial momentum from sustained acts of innovation undertaken by business operators pursuing a range of commercial…

“A problem well stated is a problem half solved.” –John Dewey The systems and processes that animate modern enterprise often encounter roadblocks and situations that delay and degrade business operations. In such scenarios, the imperative to solve problems and negotiate the unplanned gains critical mass, and must result in the deployment of a host of…

“Great customer service doesn’t mean that the customer is always right, it means that the customer is always honored.” – Chris LoCurto The modern website has secured a bona fide position in the annals of contemporary trade, digital commerce, and popular culture. These digital artifacts allow researchers to explore various facets of human behavior as…

“The cloud services companies of all sizes…The cloud is for everyone. The cloud is a democracy.” – Marc Benioff Technology has served as an enabler of commerce since times immemorial. The wind-powered sail, the steam engine, telephone and facsimile systems, the internal combustion engine, and growing use of computer and software packages represent a few…

Every company has two organizational structures: The formal one is written on the charts; the other is the everyday relationship of the men and women in the organization.”  – Harold S. Geenen The troika of growth, expansion, and diversification remains a set of emblematic processes that creates milestones in the journeys etched by modern organizations.…

“Almost all quality improvement comes via simplification of design, manufacturing, layout, processes, and procedures.”– Tom Peters Intelligently designed processes, coupled with effective implementation and flawless execution, can guarantee long-term success in modern business enterprises. A plethora of inputs enriches such strategy; these inputs include a deep understanding of the many components of modern business processes,…

“Build your Weaknesses Until They Become Your Strengths.” – Knute Rockne Keenly competitive market behavior and the ever-present prospect of swift disruption in commercial landscapes represent inflexible realities for business operators. These conditions make it imperative for contemporary businesses to place the proverbial ear to the ground in a bid to decipher the trends of…

In presentations or speeches less really is more” ― Stephen Keague Communication, and the many acts that propagate such phenomenon, retains a key value proposition in the processes and systems that enable and define the modern world. For instance, business enterprises must communicate with large groups of stakeholders through effective presentations in a bid to…