Principles to Keep in Mind for Online Customer Support

You have setup your online business and you think everything is all looking great. You sit back thinking only thinking about the customers who will come knocking on your door. You’re wrong – because you should also consider online customer support, which is a way to keep business running and potentially achieve success. 

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.


Since your business is virtually open 24/7, there is what we call customer self-service, wherein the customers serve themselves that could potentially save significant amounts of money and time. However, this does not mean you can compromise on customer support just because they can do whatever they want on your site. So, what are the operating principles you should always think about? 

Easy and straightforward customer support: Make your support page easy and straightforward so the customers won’t have a hard time navigating the page. 

Direct sales service: When customers buy something from you, make sure you give them information on how and when the products will be sent. Make sure you provide information on the amount they paid or the security of their payment – whether they have any right of return should there be problems. 

Handle complaints: The only way to provide exemplary customer support is to handle complaints effectively always. When customers submit support tickets, always do your best to iron out what went wrong. Sometimes, even if the experience has gone bad, the customers will appreciate the kind of support you’ve provided. 

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