Yonyx Posts

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”- Howard Schultz It is true that companies need customers as brand ambassadors but it is also true that this will not happen if all your company…

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this people will keep coming back.” – John Ilhan The fact is that despite the simplicity of this thought, most companies don’t seem to have a grip on it and are unable…

“People leave when they don’t feel appreciated. That’s why we’ve made recognition a really high value. Our business is people-capability first; then you satisfy customers; then you make money.”– David Novak I love the lucidity and succinctness of this quote and despite that it speaks eloquently of how being appreciated and incentives are essential for…

“Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” – Anne M. Mulcahy A great quote from an outstanding leader.  If external customers are the reason companies are in…

<i>“Good manners have much to do with the emotions. To make them ring true, one must feel them, not merely exhibit them.” – Amy Vanderbilt</i> The digital age dictates everything – our technology, food, business and almost every realm of our life. Customers seek out companies that are fast, can provide service on the go,…

“To launch a business means successfully solving problems. Solving problems means listening.”– Sir Richard Branson Customers may come to you after hearing ‘good things’ about you but they will only remain with you when they actually experience them. To grow your business you need a consistent set of loyal and profitable customers and for loyal…

All right – if I just left it at the heading, it would suffice. It’s common sense, which unfortunately is not so common in many companies even today. It is a basic of good business that the first point of contact, more than others, must be in top shape in business etiquette. Poor telephone manners…

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing”. – John Russell The world seems to be whizzing along – faster than before. No one likes to or has the time to wait, even for short periods. Customers especially want what they…

“You have to listen to your customers, your prospects, to any and all voices across the landscape of your industry.” Great companies are made by effective and great leaders. Leaders become so due to their willingness and ability to listen and absorb all the best ideas and implement them. It starts with listening. In the…