Category: Customer Service
-
Aspects of a Top Customer Welcome Email
“Welcome emails are vital because they anchor a stronger customer relationship. Welcome messages boost engagement, create personal outreach, and help to predict long-term subscriber behaviour and revenue potential,” – Janet Choi Commerce and technology have collaborated since ancient times when Greek and Roman ships sailed the high seas as handmaidens of exploratory and commercial ventures.…
-
Purchase Drivers of Individual Customer Segments
“One way to be predictive about buying behaviour is by gaining deeper insights into value drivers. Choice is a powerful element into why buyers make purchase decisions,” – Tony Zambito Modern commerce comprises brands, businesses, entrepreneurs, and enterprises that rely increasingly on streams of complex data and market information to achieve key business objectives. One…
-
Understanding Regular Customers through Routine Items they Buy
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming No two individuals are the same. Even twins, who are born of the same mother at the same time, have been known to have vastly different personalities, likes, and dislikes.…
-
Best Ways to Reward Customers for Referrals
“Building a successful referral program means using tactics. Remember, incentives are an important part of the equation,” – Luther Mosley Commercial referral programs are often created and operated by brand and businesses as a low-cost approach to expanding business. These programs are primarily instituted with a view to leverage relationships with existing customers and to…
-
Using Customer Data to Understand Why they buy
“Customers, through their devices, are leaving vast footprints of customer data for marketers to leverage,” – Blake Darcy Modern marketing campaigns are powered by a variety of techniques that are premised on various types of information. Brands, merchants, and businesses gather customer information by studying commercial transactions, online browsing behaviour, consumer surveys, buying habits, customer…
-
Changing Customer Behaviour through Top Class Content
“Excellent content gets repeated in social media and increases word of mouth mentions; it’s the best way to generate buzz about a product” – Marsha Collier Online connectivity and Internet technologies have irreversibly changed and influenced the world of modern commerce. Every business needs to attract customers in order to thrive and one of the…
-
Reasons a Prospective Customer would Choose a Competitor
“If you are losing customers to your competitors it might be because you don’t have a very good website,” – McKay Allen Competition and conflict are common phenomenon in the natural world and have emerged as major aspects that define modern commerce. Every business enterprise operates in and thrives in competitive modern markets and must…
-
Proven Ways to Increase Average Order Value
“An increase in the average order value for an online retailer bears a strong correlation to an increase in profit,” – Armando Roggio Online enterprises must sell products to their customers in order to sustain business operations, expand the remit of commerce, and to remain profitable. Every e-commerce operator needs to stay abreast of market…
-
A Great Social Media Marketing Strategy could Gain Customers
“Social media helps to create communities. Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers,” – Eric Qualman The rise of social media platforms is a recent phenomenon in the world of commerce. Businesses of every hue are working to define and create an appropriate social…
-
Optimising Conversion Rates
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic,” – Jeff Eisenberg E-commerce has emerged as a fact in the commercial world in recent years. The unique business model that underlies such commercial activity has been employed by such enterprises in a bid to create a distinct…