Customer and Company Interaction through Social CRM

The best way to communicate with customers in a digital-driven world is through social media platforms. These platforms allow businesses to have a “personal conversation” with their customers and vice versa. In recent studies, it showed that the use of social CRM has significantly improved customer experience.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

There are various reasons why social CRM is best implemented as opposed to the traditional one including:

Speedy transactions. Imagine you have 20 customers trying to get your attention by asking essentially the same questions all at once. If you have social media profiles like Facebook and Twitter, you can immediately answer their questions and follow-up questions by posting an update about their issues. This allows faster delivery of information and make speedy transactions.

Convenience and accessibility. Customers don’t need to go personally to your office to make feedbacks or post opinions. All they need to do is go online on their favorite social media platform and they can immediately make posts or ask questions. If you implement social CRM for your business, your interaction with customers greatly improve.

Customers don’t like waiting much more than you do so you might want to look at things through a customer’s perspective. Since social media is a rising trend, integrate it with CRM and you can watch your business flourish like never before.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree