Customer Decision Tree- How it Relates to Your Business

by | Oct 10, 2013 | CRM

There are two core outcomes in any customer decision tree. Customers either get what they want or they don’t. Out of the two outcomes, the part of the decision tree that is favorable for any company is the one where customers are happiest.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self service.

With more and more companies suffering when the decision tree tilts the “wrong way”, this article looks at some of the ways your business can make the most out of the crucial business element.

The first thing any business needs to do is understand the customer before they complain. With big data, companies can anticipate what customers want and work towards fulfilling the needs. Packaging the information in the right way for customer self service consumption, you can better serve customers.

In addition, businesses should be creative in how they treat customers who don’t complain. Considering that just a handful of unhappy customers actually complain, businesses should be more vigilant about their customers.  Most move to your competition- that treats them better. Considering this is a critical part of the customer decision tree, businesses need to know how to accommodate this group for maximum benefits.

We will help your business publish self service information in away customers love to tilt the decision tree in your favor.

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