Social media is the progressively rising trend of the world. Social media like Facebook and Twitter are usually where people from all over the world gather around to keep in touch. Unfortunately, this is also where business demise could start if people talk about your brand. It is good news if all of it is all positive feedback but what if they have complaints?
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Social CRM can become your customer support platform, which gives you a way to respond to customers immediately. If your customers use Facebook most of the time then this should be where you are as well. Customers want fast response whenever they ask you something. They cannot wait for two business days and perhaps 24 hours is already too long. Social CRM when used as customer support is essential to cater to the needs of tech savvy people who are always on the go.
The reason why you should integrate social media into your CRM is because mobile devices have already been rising from being trend to a “must-have.” People usually go on social media through their mobile devices giving them a chance to ask questions, talk and make feedbacks anywhere and everywhere they go. You should embrace this reality if you want to keep up and this is good not only for customer support or CRM but also to the overall performance of your business.
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