How to Do Social CRM the Right Way

Today, there are still companies that are skeptical about how good social CRM can be for business. If this sounds like you, think again and think better.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

How to do social CRM the right way?

Before you close your mind about social CRM, do your own research and read real reviews from people who have utilized the system and achieved success.

Plan and invest into various efforts so you can understand social CRM better so you will know more before you make your decisions.

It is only after achieving some level of knowledge about social CRM that you can make informed decisions. If you decide to incorporate the strategy into your existing system, you can anticipate, prepare and allot budget for the implementation in the same way that you would implement other methods that will further allow growth of your company.

However, social CRM does not bear the same typical company policies. Instead of focusing on the software, you should focus on providing training for your employees, which is more about developing social and communication skills. Social media networks have radically changed how companies communicate with customers. It was a jump from the typical monologue (one-way communication) to a dialogue, where customers can collaborate with you.

Therefore, it is important that your representatives must be comfortable and understand the fundamental implications of social CRM.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree