Ingredients Your Social CRM Cannot Do Without

Building a close relationship with customers is what makes a business firm and strong- it shows you care. This relationship is the foundation that keeps the company and the customer together.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.

The relation is created by having one-on-one conversations, quick response and ensuring customers are satisfied. This customer relationship management has emerged as a result of the social media.

Social CRM strategy has been adapted by almost all companies. Unfortunately the end results have not been the same. Companies rush to adopting social CRM forgetting the main ingredients that make it successful. Provided are ingredients to focus when adapting a social CRM strategy.

Use social

The social conversations work magic for a company. The conversations you draw online with your customers are very important. Take advantage and earn your customers trust through the word of mouth. Talk to your online customers and be positive about the products and services you sell.


Customers hate it when their expectations are not reached. An angry customer will never give you a second chance. To avoid this maintain a sincere online presence. Tell the customers what a product can exactly do and avoid exaggeration.

Keep track

Keep a track of your relationship with the customer. If a customer tweets, tweet and give solutions. Track your customers on all social media pages and let them know you are ready to help. Be organized and plan your social CRM with extreme intelligence.

Yonyx also helps the organization improve the consistency and quality of their customer support and along with that improve what is called CSAT (customer satisfaction).

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree