Reasons to Stimulate Social Media for Better CRM

Many companies are now turning to social media networks for their CRM needs. Because of the high number of users of social media, there is a high chance that they would become potential customers later on. Therefore, there is every reason for organizations should stimulate social media for better CRM.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

One of the reasons would be the increasing level of interaction. Millions of people all across the globe are using social media networks such as Facebook and Twitter in only a short span of time. It doesn’t take enough to say that these channels are where customers gather. And, it would only make sense if companies want to be where customers are.

Social CRM provides enormous opportunities for organizations to establish better relationships with customers and in doing so can facilitate the increase in revenue, lessen the expenditures and gain skills to become more efficient in what they do.

However, the danger with social media when integrated into CRM is that the organizations are no longer in total control of the company to customer relationship. Customers are holding the reins and they are now the driving force of conversation. This means to say that your existing marketing and sales or service efforts will no longer be at par with the current trend.

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