Social CRM | Embracing the Evolved Customer Relationship Management

Many entrepreneurs would argue that CRM has remained the same over the last years. However, advanced technology has allowed a lot of changes in how we do business and this includes customer relationship management.

It doesn’t matter what entrepreneurs call it – popularly known as social CRM by the way – but one thing is for sure; not embracing this evolved customer relationship management will make your business fall behind your competition.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

What’s social CRM? It is just an evolved version of the traditional customer relationship management. It is the integration of social media into this system so that it gives you better overview on what the customers want and need.

Why should you embrace the customer relationship management?

It monitors your existing and potential customers. It gives you more time to interact with customers from all over the world and get to know their needs and wants.

It personalizes interaction in a streamlined manner. When you interact with your customers, you are actually conversing with them – not necessarily in person – but “live” via your social media page. For instance, your customers are posting comments on your Facebook page – they post, you reply.

It allows faster communication. Integrating social CRM into your existing system allows faster communication. And, when it is fast, you can immediately resolve issues.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree