Stepping Up the Use of Social Media through Company CRM

A lot of companies are now turning to social CRM as their primary tool for customer relationship management. However, only a few of these companies are able to grasp its true potential – leaving a vast majority of them ultimately failing.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.

How will companies be able to step up the use of social media through their CRM?

Getting Tech Assistance

Technology can only do so much – without proper guidance and advice from experts or knowledgeable professionals, the implemented system would not be successful at all. The concept of social CRM could be so confusing and overwhelming that the implementation would be twice as hard and challenging without the proper technology. If you want to step up the use of social media, you should make sure you have the right data – from customers.  Update your list and keep things up to date such as your website and social media profiles.

Look at it from a Customer’s Perspective

Understand that you have different needs as compared to your customers. What do they want? Are you imposing your marketing strategies on them? Have you listened and collaborated with them? These are the questions you should always ponder and answer as quickly as possible. Use social CRM as a means to identify what your customers currently want. “Listen” to their conversations and respond to their issues, queries or concerns as they arise.

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Develop interactive decision trees for troubleshooting, cold calling scripts, medical appointments, or process automation. Enhance sales performance and customer retention across your call centers. Lower costs with customer self-service.

Interactive Decision Tree