Charting Common Steps – Flowcharts for Designers & Copywriters

“Leave it better than you found it.” –Bruce A. Nordstrom

Artistic creations and mainstream (digital and print) media represent sizeable and significant platforms that create, shape, mold, ideate, and inform contemporary versions of the public discourse. In this context, we find that graphic designers, copywriters, sketch artists, and editors represent the prime components that orchestrate efforts to design and promote said discourse. These vocations find their wellsprings in sets of best practices that have evolved with time and now represent the backbone of certain creative processes. The task of charting common steps aimed at designers and copywriters finds the best expression through the agency of modern flowcharts.

Such a paradigm enables a constant fueling of various creative processes through ongoing additions of inputs based on technology, an evolving sense of aesthetics, elements of legacy best practices, emerging trends in consumer preferences, the element of disruption, and assorted demands that issue from various markets. In addition, the essential flexibility that defines the modern flowchart bestows upon initiatives of charting common steps the unique, diverse, and path breaking possibilities that spring from the human imagination. In doing so, the flowchart performs a matchless service to modern tribes of designers and copywriters.

The designers of websites that work in conjunction with copywriters must practice and retain a consistent approach to branding in modern times. This assertion is critical in contemporary markets because it allows a brand to establish a powerful identity in crowded commercial landscapes. The assertion is reinforced by the fact a lack of consistency can generate stress and confusion among audiences to the detriment of the brand. Therefore, a flowchart that helps in charting common steps can help creators frame a consistent approach to brand colors, define the visual image of a brand logo, eliminate verbiage, create clear headlines and calibrated bodies of text, position a consistent set of images, typography, and iconography, etc. These sets and sub-sets of information can find clear representation inside a flowchart and guide legions of designers and copywriters. Meanwhile, senior artists and experienced editors can review and brainstorm to add value to the act of charting common steps inside flowcharts, thereby contributing to the evolution of various media platforms.

Intelligent designers can invest efforts to deploy new imaging formats to reduce the size of their creations and images, prior to uploading these on web pages, apps, and social media platforms. This approach to charting common steps must include stages that depict the benefits that attend image compression, the consequently smaller footprint on hard drives and servers, the ability to create image-rich online platforms that cater to customers’ desires, efficient use of Internet bandwidth, the faster workflows of human image editors, etc. Further, designers may deploy automated software-assisted programs to re-size batches of images in pursuit of organizational imperatives that hinge on exacting timelines. These recommendations, when positioned inside a flowchart, allow digital publishers and media organizations to create standard reference benchmarks and practices for image creators and graphic designers, thereby promoting smoother workflows.

Recently published research indicates a high percentage of B2B buyers browse the Internet on mobile platforms, such as smartphones and connected tablet devices. In line with this, copy writers and designers must team to promote projects of charting common steps that enable them to cater to the rising numbers of mobile audiences. Short sentences and paragraphs of interesting copy, concise prefaces to long-form articles, novel typography, ad-free reading spaces, and brief summations could help copywriters to cater to mobile-first audiences. On their part, designers must work to enhance the impact of on-screen visuals, steer clear of slow loading Flash technology, optimize the navigation parameters of a web page, minimize the back-end code of a website, implement the extensive use of HTML5, promote contact details such as email addresses and toll-free numbers, etc. Such efforts of charting common steps can appear as parallel panels inside a flowchart, thereby encasing the best practices that encourage B2B buyers and audiences to scale engagement with online brands and businesses.

Clear communication and regular feedback must gain pole position when creators set about charting common steps for designers and copywriters. Communication must gain a specific edge; for instance, designers must communicate with copy writers to specify the design elements, graphics, sketches, images, and layouts required to accommodate copy. Such a stance enables both sets of creative professionals to adhere to publication deadlines and accelerate the production process. Similarly, copywriters can work with designers to arrive at the perfect variety of typography for a particular production.  Such collaboration can extend to parallel processes wherein, designers and copywriters can critique the work of the other and offer suggestions and inputs that elevate the quality of outcomes. In such contexts, flowcharts can ably assist in charting common steps that help generate wider areas of collaboration, thereby promoting the role of user experience in crafting the final product.

Research remains key to generating context that can aid designers and copywriters to frame defined approaches to a production and excel in their respective vocations. Research could stem from a variety of sources such as surveys, polls, customer interviews, case studies, user testing, feedback from vendors, media studies, customer personas, feedback from users, and data analytics. Subsequently, creative professionals could choose to distil strands of information and embellish their work with such information. These actions, when planned inside a contained space, amount to charting common steps that meld human creativity with commercial imperatives. In addition, ongoing research can expand the scope of collaboration by allowing individual copywriters to draw insights from research and feed these into the design process. Further, copywriters could assist designers to evolve new idioms of representing facts and figures in the digital medium.

Empathy with the customer experience can act as a driver when designers and copywriters seek to discover resonance in the act of charting common steps. This attribute has been defined as “identification with, and understanding of another’s situation, feelings, and motives” and remains key to delivering blockbuster customer experiences. In line with this, creative professionals could conduct interviews with a client, listen to understand and comprehend a client’s requirements and expectations, analyze their body language, explore the environments in which the client operates, gain a deeper understanding of the client’s business, the current state of the client’s enterprise, aspirational elements that operate in the business model, etc. An analysis of these aspects empower creative professionals to frame the outlines (of design and copy) within the contextual environment that emanates from the activities above. Flowcharts can assist by inputting a visual element to these aspects of planning and analysis.

The foregoing instances of collaboration and ideation clearly spotlight the utility of deploying modern flowcharts in the arenas of design and copywriting. These illustrations gain additional significance from the fact that work supervisors can tweak and find locations of input that boost the output of creative processes endorsed by professionals. The content of such illustrations must evolve with time, thereby breaking new grounds that promote a unified creative vision designed to cater to modern audiences. Additional scope for collaboration could emerge when creative professionals review and critique productions; such actions can generate post facto ideas that can find integration into new projects. Further, flowcharts could serve as design platforms that offer test beds for inchoate ideas that populate the minds of designers and copywriters.

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