“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester
Internet-based marketing practices, systems, and paradigms have evolved to enter the mainstream of entrepreneurial activities on the World Wide Web during the last decade. In light of this, modern entrepreneurs value survey actions such as conducting SEO audit as part of efforts to take stock of a website’s business performance, and assess the efficacy of SEO-driven techniques in generating targeted online traffic. In this context, an SEO audit represents “a comprehensive analysis of a site to assess the performance of on-page and off-page activities, identify site architecture-related problems, analyze back-links & social media engagement, scan keyword density, and examine duplicate content-related issues. In simplest terms, SEO audit is important for identifying strengths, weaknesses, and potentials of a website for long-term success.” Therefore, driving an assessment and initiating action on the results of an audit can generate insights into website performance, promote online visibility for a digital enterprise, create a deeper understanding of what affects the ranking of a website on search engine result pages, and improve sales, conversions, and leads.
The planning of actions that center on conducting SEO audit can take shape inside the expanse of a flowchart. This stance allows digital operators to craft an investigative exercise that hinges on a survey of user reviews, a website’s ranking in search engine result pages, mentions in social media posts, mentions in local listings and citations, on-site and off-site local activities, etc. The information generated from each of these survey elements allows business operators to assess website performance vis-à-vis the competition. In addition, analysts working on behalf of a sponsor could attach target benchmarks in the course of conducting SEO audit. The outcomes include a heightened ability for sponsors to revamp and tweak the application of SEO-driven strategy and implement growth strategies that will drive the expansion of its digital presence in the future.
A systematic set of actions in terms of conducting SEO audit can help website operators understand larger trends that spell success for a SEO-driven strategy. For instance, an audit conducted by a healthcare service provider can discern words and phrases that generate in-bound traffic for the service provider’s website. This could be followed by the creation of similar sets of words and phrases, and their subsequent deployment inside blogs, opinion pieces, white papers, etc. positioned inside the service provider’s website. In addition, an analysis of the results of conducting SEO audit could reveal typically high search volumes that emanate from specific phrases deployed by users of modern search engines. A flowchart offers the perfect location to dissect, analyze, and bolster these stratagems inside a flowchart – as part of efforts to impart greater meaning to new SEO-driven strategies.
The cardinal rule for conducting SEO audit resides in building and incorporating relevant new detail inside the back-end of a website. As part of such an effort, Internet technologists and content designers could collaborate to optimize internal and external links positioned inside a website. Additionally, they could add fresh tags to existing content in a bid to expand reach in the digital domain, remove broken images, detect and delete error pages, weed out duplicate content, and write fresh meta-descriptions for the benefit of search engines, among others. Such a concerted campaign builds fresh momentum for a flagship digital presence, re-vitalizes the moving parts of SEO-driven growth strategies, broadcasts a website to larger numbers of digital audiences, and brings new meaning to search engine result pages. When elucidated inside the expanse of a flowchart, this approach instils discipline in an ongoing campaign of conducting SEO audit.
Every website targeted for conducting SEO audit must undergo an assessment from a number of perspectives. The conductors of such audit could design a flowchart with graded spaces that can be populated with the relevant best practices. First, website operators could opt to upgrade the website from an HTTP entity to an HTTPS-grade online presence. This upgrade provides top-notch security assurance to visitors and vouches for the authenticity of the website. Subsequently, the SEO audit should examine the internal and external links that connect to said website, identify any opportunities to implement page updates on the website, analyze the scope for implementing improvements in terms of the website’s information architecture, execute an analytics package to determine the average page speed for visitors, drive specific actions to upgrade keyword optimization, etc. These elements can be positioned inside a flowchart as part of determining the direction of a campaign prior to conducting SEO audit on a modern website.
The flow of digital traffic to a website is broadly classified into organic and inorganic sources; this distinction is relevant because most web analytics platforms deploy modern algorithms to determine the sources of digital traffic. In addition to the above, digital traffic can be categorized into traffic from email marketing, traffic emanating from paid advertising elements that feature in search engine results pages, traffic from mobile devices such as smartphones and connected tablets, and traffic originating from social networks, blogs, other websites, landing pages, etc. These factors must be borne in mind while conducting SEO audit; the outcomes of such analyses can enlighten website operators to create new categories of keywords that can spur the quantum of traffic from the sources mentioned above. We note multiple versions of such a strategy can be designed on flowchart illustrations with a view to optimize SEO-driven marketing strategies.
Certain on-site ranking elements of a website can cast a heavy impression on its performance in search engine results pages. In line with this, the act of conducting SEO audit must analyze the various content headings positioned in a website, whether website content is appended to a meta title, the presence of a meta description, the presence of regular internal links on bodies of website content, the file size of images loaded on a website, whether meta descriptions explain the contents of a page, etc. In addition, conducting SEO audit must survey technical aspects of a website in terms of website security, site maps, indexing, accessibility, speed of loading, URL structure, etc. We note text-based representations of these content-based elements and technical aspects could be etched inside a flowchart with a view to assess the contribution of each element towards SEO success.
These ideas and suggestions empower the modern digital enterprise to conduct a quick survey and audit of search engine optimization metrics of a given website. Certain specialists of Internet technologies aver such audits must be undertaken regularly to ensure a digital business remains competitive in this age of all-pervasive search engines. Automated tools and bespoke software packages, when deployed for such audits, can project objectivity in outcomes. Further, website operators must effect changes in tune with the ongoing evolution of the digital landscape; this includes implementing a mobile-first indexing stance that enables search engines to offer more comprehensive search results. That said; every business operator should consider expanding the scope of current SEO strategies in a bid to expand his or her marketing outreach. The hiring of SEO specialists and marketing strategists could boost such expansion. The benefits that flow from such decisions include a deeper engagement with digital audiences, additional opportunities to gain higher mindshare among audiences, and faster profitability. The combined outcomes can ensure SEO success in the long term.
