[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|||” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog article goes here… Skip the %22Learn about…%22 link at the bottom ” background_layout=”light” text_orientation=”left” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
“When creating engaging messaging, brands need to use language and tone that customers can relate to. Product messaging must be consistently deployed throughout marketing collateral and marketing activities,” – Bill Macaitis
Communications remain integral to all aspects of human existence. Brands and businesses communicate with their customers in a bid to etch a distinct brand identity and attract customers. We note that commercial product messaging implies the use of words and phrases that enable a brand to pique the curiosity of its customers and business prospects. That said, recent research indicates that a customer-centric product message enables brands to attract and retain the attentions of customers. These messages also instruct and educate customers on the benefits that attend a certain product choice. This is critical because modern business is conducted in crowded, competitive markets where a competitive edge can offer distinct advantages.
Business enterprises must survey their customers and business prospects in their pursuit of creating a customer-centric product message. For instance, a software manufacturer that specialises in human resources software packages can survey the market and delineate the pain points faced by customers. Thereafter, said business can target its customers with product messages that spotlight the key benefits of using a certain software package. The messages must essentially spotlight a customer problem and indicate the proffered solution. We note these product messages can be delivered through emails and electronic product brochures.
Businesses that cater to multiple customer segments can frame a customer-centric product message for each customer segment. In line with this, an automobile maker can position certain brands to cater to families that seek ‘safe’ vehicles. These products exhibit solid build quality and offer definitive advantages to family buyers. Therefore, the automaker should modulate its marketing message to suit this target group. In sharp contrast, another car manufacturer can choose to frame a customer-centric product message that spotlights the sporty attributes of its top-end models. Designed with racy colours, these cars may appeal to high-income customers that seek the thrill of driving a high-end sports vehicle. We note that in both cases, the manufacturers must design the product message to suit the needs and requirements of target customers.
Banks and financial service institutions cater to a wide range of citizens from different socio-economic backgrounds. A bank can formulate a customer-centric product message for high school students that underlines thrift, savings, and a nascent credit score. The same institution can create a different message for college students and direct their attention to products that offer an ATM card and the benefits of financial planning. Families that are relocating from one region to another may choose financial services that offer convenience and a sense of continuity with their banking services. In each case, the business should be advised to frame distinct product messages that appeal to the sensibilities and needs of different customers.
Customer pain points should figure prominently in the road map when businesses set out to craft the ideal customer-centric product message. For instance, a restaurant chain may elect to overhaul the food ordering mechanism for its patrons and customers. The business operators may choose to implement connected tablets to enable each customer to order food, communicate with kitchen staff, and to settle payments. The idea is novel but pain points may emerge in the actual execution. Therefore, the software and hardware makers of the tablets can offer custom-designed software and hardware in a bid to eliminate point points and to ease implementation and operation of aforesaid mechanisms. We note that a customer-centric product message can help the sellers of the product to match the performance expectations of the buyers, thus resulting in deeper levels of customer satisfaction.
Differentiated messaging is an important aspect of framing a customer-centric product message. A brand or a business must exert itself to create distinct messaging practices that enable it to stand apart from the competition. Price points and product functionality are common to most product messages. Therefore, a brand must create differentiation based on factors beyond these attributes. Consider this: an engineering services contractor may bid for large government projects and design a customer-centric product message to achieve this goal. The contractor can design its message around factors such as vendor reputation, access to custom data sets, financial stability, and failsafe compliance practices in order to pull ahead of its competitors. We note that this list of attributes will likely resonate with government customers and may subsequently enable said contractor to win large contracts. In light of the above, we may state that product message sponsors should take a holistic view of the market and design customer messages beyond the ordinary.
Images can form the crux of certain customer-centric product message practices. We note that pictures and images represent a powerful tool to communicate a marketing message. Therefore, brands and businesses should commission the creation of emphatic images that reinforce a customer-centric product message. For instance, a manufacturer of carbonated beverages can choose to create product messages that underline its commitment to the health of customers. We note that the modern consumer is increasingly moving to healthy lifestyles. Therefore, said beverage manufacturer can create product messages that spotlight natural sweeteners and low calorie counts in its special line of beverage products. These messages will likely generate significant traction in consumer markets and encourage product consumption.
Targeted product messages can help businesses to gain additional customers and validate a messaging strategy. The factors of time and location can be leveraged in the creation of the customer-centric product message. For instance, a café that seeks to promote a certain line of coffee-based beverages can elect to broadcast text messages to customers within a defined geographical area. Students and young professionals can be offered said beverages in a one-for-the-price-of-two promotional campaign. We note that said campaign is likely to gain significant market traction because the targeted customers can utilise the coffee-based stimulants to aid their study routines and long work hours. This instance clearly illuminates the combination of strategies in the pursuit of commercial objectives.
Product placement can be crucial to the success of a customer-centric product message. We note that brands and businesses often conduct market research in the pursuit of the perfect product placement. For instance, a manufacturer of skin care products can position its products and product messages in the offices of dermatologists and other medical professionals. The placement is a tacit acknowledgement of professional endorsement and places a niche product in environs that are frequented by patients with skin care conditions. The aftermath of such placement may help said products to register higher velocity in the sales of the advertised products, thereby testifying to the success of the product placement strategy. We note that the outcomes clearly validate the efficacy of the customer-centric product message.
In the above paragraphs, we have discussed some of the benefits of devising a customer-centric product message. Every business should explore the possibilities of such messaging because these enable commercial operators to gain the goodwill of customers and to execute successful commercial messaging. That said, brands and businesses must work to preserve and reinforce their brand proposition in a bid to safeguard their long-term commercial interests. In addition, product-messaging techniques should be refined and mastered in the pursuit of generating higher customer satisfaction. These actions will enable a brand to establish its credentials and to pull ahead in competitive markets.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” global_module=”198059″ fullwidth=”on” specialty=”off” transparent_background=”on” background_color=”rgba(255,255,255,0)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_header global_parent=”198059″ admin_label=”2 Button Call to Action” title=”Let us help you evaluate.” subhead=”Start your 30-day free trial. No credit card required. No strings attached.” background_layout=”light” text_orientation=”center” header_fullscreen=”off” header_scroll_down=”off” button_one_text=”Sign up for a demo” button_one_url=”http://eepurl.com/bezOeD” button_two_text=”Start a trial” button_two_url=”https://www.yonyx.com/y/register/” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” title_font_size_last_edited=”on|phone” custom_button_one=”on” button_one_text_size_last_edited=”on|phone” button_one_bg_color=”#668597″ button_one_border_color=”#668597″ button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″ custom_button_two=”on” button_two_text_size_last_edited=”on|phone” button_two_text_color=”#668597″ button_two_border_color=”#668597″ button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_letter_spacing_hover=”0″ title_font_size_phone=”25px” button_one_text_size_phone=”16″ button_two_text_size_phone=”16″] [/et_pb_fullwidth_header][/et_pb_section]
