Essential Holiday Marketing Tactics

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“The holiday period is always huge, for retailers in particular. Industry estimates that American consumers spend roughly $923 billion on holiday-related sales during the average year,” – SocialMediaToday.com

The engines of modern commerce that drive global, regional, and local economies remain active on a 24×7 basis. These machines have enabled commercial operators to expand business empires and earn fortunes, empowered customers with market choice, and paved the way for stellar brands to emerge and dominate certain segments of the economy. These actions assume a heightened urgency during the end of the calendar year and the onset of the holiday season. Businesses and consumers converge to welcome the next year through processes underpinned by social customs, consumer behaviour, seasonal change, and mass celebrations. In line with this, brands and businesses must deploy holiday marketing tactics in a concerted effort to enhance market share and surge ahead of the competition. We shall discuss some tactics below.

Online advertising, email marketing, text messages, and social advertisements help businesses to create and execute a coherent marketing strategy. This enables businesses to connect to customers electronically and secure their custom during the holiday season. For instance, a consumer electronics business can choose to gear up its flagship website as part of holiday marketing tactics. Shopping deals, product discounts, arrays of new merchandise, and promotional codes can be deployed prominently in a bid to whet consumer appetites, raise curiosity, and attract customers’ dollars. Similarly, email-marketing campaigns can inform customers and ‘push’ online visits. Advertisements on social media can serve to ignite heavy online traffic leading to higher sales volumes. These preparatory steps represent the core of holiday marketing tactics and signal commercial intent to harvest customer dollars during the holiday season.

Detailed product lists and product brochures should find pride of place in holiday marketing tactics. This approach essentially hinges on creating customer convenience and encouraging demand for commercial products and services. For instance, an e-commerce operator can choose to step ahead of regular marketing tactics by creating holiday emails that enclose product lists, availability, prices, applicable discounts, shipping schedules, etc. This encapsulated information empowers customers to survey market offerings at a glance and arrive at faster purchase decisions. We note that this tactic should lead to favourable outcomes because time-deficient customers will likely use said opportunity to complete a part of their holiday shopping plans.

The modern Internet enables brands and businesses to extend their marketing campaigns to all corners of the world. Therefore, commercial operators should invest in carefully designed online text-based advertisements in a bid to cater to holiday shoppers. Seasonal messaging must include a variety of useful information such as shop addresses, social media handles, telephone numbers, website links, and product categories pertaining to available merchandise. We note that this approach stands out among holiday marketing tactics because it encourages a closer integration between commercial offerings and shoppers’ intent at the close of the calendar year.

Hashtags attract much attention on micro-blogging sites and photo-sharing services. We note that the hashtag is a product of modern Internet technologies and is a useful device that attracts focussed attention. Therefore, as part of holiday marketing tactics, brands and businesses should leverage hashtags as part of their marketing campaigns on social media platforms. We note that hashtags should comprise a regular feature in marketing campaigns, because they add to consumer awareness, are instrumental in boosting customer engagement, and can ignite online conversations. In light of the above, we note that brands and businesses must exert themselves to create inventive hashtags that attract and retain customer attention.

In-app advertising represents the essence of holiday marketing tactics. We note that this approach to marketing hinges on the fact that an overwhelming majority of customers are active on shopping apps on their smartphones and connected tablets. Therefore, businesses that operate mobile apps should create in-app ads in the form of brief commercial messages. This tactic represents a direct intervention into the customer’s daily app browsing habits and therefore, creates a special opportunity for holiday marketers. That said, we note that in-app messages can update customers in real time to daily offers and thus, expand the scope of customer interactions with a brand or business.

Discounts represent a classic lure that help businesses to boost sales and gain higher traction in open markets. Therefore, as part of holiday marketing tactics, brands and businesses should offer enhanced discounts to all manner of visitors and customers. In addition, a small free gift with every purchase should enable a business to boost sales. Customers can also be offered the option to buy in the online domain and pick up the product(s) at physical stores of their choice. Further, purchase behaviour can be spurred when holiday marketers offer customers free shipping for their merchandise. We note that these modern customers expect businesses to use these tactics and the response can be quite overwhelming.

Large festoons, LED lights, and lavish product displays can help brick-and-mortar businesses to attract attention from holiday shoppers. This age-old technique represents an essential ploy among all holiday marketing tactics because visibility encourages shopping behaviour. Therefore, traditional business operators should deploy said devices during the run-up to the holiday season. We note that this strategy requires advance planning and careful calibration prior to the holiday season. The ROI on such tactics is significant and can boost the bottom lines of business enterprises.

Brands and businesses should create and position exciting content on a variety of online platforms. Content created and deployed in the form of blogs, product videos, customer reviews, product information pages, interviews, micro sites, etc. can enable a brand to boost its holiday marketing tactics. Search engines will index these forms of content and present the same to customers when they initiate their shopping expeditions. This strategy adds crucial visibility to businesses, thereby enabling them to pull ahead of the market competition. That said, we note that a high refresh rate of such content bears the potential to position a brand for success during the holidays.

The holiday promotion strategies of a business should be designed round the primacy of a mobile-first approach. This approach hinges on the fact that ever-larger numbers of customers and consumers research their shopping options on mobile devices. Therefore, brands and businesses should optimise their webpages and online campaigns for the benefit of mobile consumers. Mobile apps must be re-engineered in a bid to accommodate online traffic from large numbers of consumers. We note that approach to customer service will enable brands and businesses to gain high traction in open markets.

In the above paragraphs, we have examined some techniques that help businesses to boost sales during the holiday season. Every commercial operator must collaborate with customers in a bid to promote business. The quality of the proffered merchandise should be top-notch because shoddy product quality amounts to short changing customers and may lead to potentially disastrous repercussions. Brands and businesses must also survey customer feedback in an effort to sample shoppers’ moods. Any discordant notes in such feedback must be addressed on priority. Further, the purveyors of commerce must work in concert to uplift the customer experience at every instance. This action must be viewed as a long-term investment in business enterprises and can yield outcomes in the subsequent years.

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