Get the Most out of Social Media Campaigns during Holidays

by | Nov 28, 2017 | Customer Service | 0 comments

“Businesses must ideate on multiple lines for their holiday marketing campaigns on social media. The end-of-year holidays offer an ideal time to grow commercial followings on social media, increase engagement, and boost sales,” – Tintup.com

Business and commerce thrive in cyclical intervals. This remains one of the cornerstones of modern enterprise. However, various marketing technologies have evolved to offer businesses an opportunity to tap customer dollars at various points in said cyclicals. The annual holidays represent one stage of the aforesaid cycle during which brands and businesses can create social media campaigns. These exercises enable a brand to capture market share, attract customer attention, create a distinct commercial presence, and renew its pledge to serve all customers. We will examine some of the techniques that leverage social media campaigns in the paragraphs below.

A business enterprise can commission the creation of social media campaigns in a bid to encourage online conversations. A brand that speaks to its customers ensures smooth conversations and greater conversions. Therefore, this strategy promises to ignite customer excitement and marketing heft because most customers are active on social media. For instance, a business that serves customers hot coffee and assorted beverages can ignite social media campaigns that hinge on customers’ creativity. This campaign essentially challenges customers to use their creative faculties using products from the establishment, click photographs of the creations, and upload said images into social media networks. A large number of such creations can help the campaign to achieve a critical mass in terms of marketing outcomes.

Customer demographics can represent the starting point of social media campaigns during the annual holidays. A business can choose to focus on specific age groups in a bid to impart momentum to its campaigns. We note that this is an innovative approach to social media-based marketing because the target group can create positive marketing outcomes. For instance, a manufacturer of stationary items such as pens, pencils, and paper can elect to bring new products to market through social media campaigns. We note that this campaign can be orchestrated with the season’s shopping trends in a bid to gain maximum mileage. We may state that social media platforms enhance the reach of the campaign and (in this case) serve as the primary motor that drives marketing outcomes.

Women represent a statistically significant and affluent constituency among modern customers. Marketers have acknowledged this fact and have created social media campaigns that cater to women’s tastes and preferences. For instance, a new clothing brand for women can plan its commercial launch during the annual holidays. The brand can choose to select unknown faces to model its creations, relying instead on dramatic visuals to power its launch campaign on social media platforms. The choice of such actions can drive significant conversations on social media and help the brand to create an outstanding product presence. We note that such campaigns tend to acquire considerable momentum during the holiday season because these social media campaigns coincide with planned shopping activity in the annual calendar.

The popular mood is an important component of modern marketing techniques. Brands and businesses that can tap into this aspect of the collective consciousness can register tangible gains during the holiday season. For instance, a footwear brand can elect to create social media campaigns that encourage readers to visit national parks during the holiday season. We note this approach enables the brand to achieve multiple objectives. These include, inter alia, spotlighting brand products, refreshing brand presence in social media, igniting public interest in outdoor activities, and promoting public health. These messages can be subtly promoted through the advertising copy and the images built into the said social media campaigns.

Hashtags represent an emerging ability to demonstrate marketing prowess on social media platforms. Most businesses can use hashtags on social media when they wish to promote a certain product and amplify marketing messages. Small businesses can use these devices to drive positive outcomes. For instance, a maker of speciality alcoholic beverages can deploy hashtags in social media campaigns in a bid to drive consumer awareness during the holiday season. The use of such devices (coupled with attractive product images) will likely drive viral actions on social media, thereby enabling the campaign to attain its primary objectives. Further, the campaign sponsor may offer certain inducements to spur consumer behaviour. The combined outcomes of such techniques may boost brand presence and drive sales for said product during the holiday season.

Customer collaboration can represent one of the hinges of successful social media campaigns. For instance, an online business can choose to help its customers select gifts for family and friends. The campaign can request customers to visit a microsite prefaced by an online form seeking information on gifting targets. The information can be processed and certain suggestions can be sent to the shopper’s social media handle or electronic mailbox. We note that such a campaign is likely to gain substantial numbers of followers on social media platforms. The novelty of this strategy lies in the fact that said business offers customers a level of assistance during the annual holiday season.

Goodwill and the spirit of the holiday season can be meshed into successful commercial social media campaigns. For instance, a manufacturer of consumer devices can inaugurate a campaign that encourages customers to share electronic merchandise with underprivileged members of local communities. This approach will likely trigger enthusiastic participation and encourage many customers to donate to said campaign. The success of such campaigns is assured because the campaign appeal resonates with average citizens. We note that brands and businesses should formulate such campaigns with a view to promote the greater good in human society.

Parks are an integral part of modern urban landscapes. These open terrains represent public spaces that can form the crux of social media campaigns. For instance, a floriculture business can craft a campaign that encourages park visitors to clean and beautify open spaces. The wide outreach of social media expands the scope of the campaign and encourages such activity on a mass scale. Essentially, this campaign is designed to rejuvenate parks with the active participation of citizens and members of local communities. Higher sales of floriculture products represent an additional outcome of this campaign.

In the above paragraphs, we have examined some of the techniques that enable modern businesses to gain the maximum mileage from social media campaigns launched during the annual holidays. Brands and businesses must invest their intellectual acumen in a bid to refine these marketing strategies. These entities must also brainstorm to create campaigns that remain relevant and useful in the wider context. That said, we note that social media represents an evolving medium that offers significant potential for marketing campaigns. The relentless pace of growth of this medium makes it an ideal platform to reach new customers and beat commercial competition. In light of the above, modern brands should work to leverage the full capabilities of social media. Marketing budgets should be approached with a view to boost spending on aforesaid medium, thereby gaining higher returns on investment. Furthermore, we note that modern social media-powered marketing campaigns must figure high on marketing plans during each calendar quarter. This approach should help to keep the marketing machine in fine fettle.

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