“Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts,” James Wedmore
The medium of modern video presents an excellent instance of the technical diversity that caters to the work requirements of a modern marketing professional. In line with this, making better videos represents an ongoing project that bears potential to boost the levels of finesse and sophistication that drive commercial communication in marketing exercises. To wit – video allows corporate sponsors to frame and craft outstanding messages that emerge as digital artifacts designed to wow audiences, significantly boost the market traction of a product, and spread awareness in the public domain. Video-driven marketing also helps sponsors establish an immediate connect with wide swathes of audiences, thereby enhancing brand recall for advertised products and services. However, the design and creation of such videos demands calibrated planning of the highest order, an act best undertaken through analytical paradigms such as flowcharts. These diagrams empower marketers and other professionals to impart high levels of momentum to the project of making better videos in the interests of delivering targeted messages to digital audiences.
A marketing video, when devised competently, enables a corporate enterprise establish a distinctive brand presence in the public domain. Flowcharts can be designed to construct the various facets of such a video. The said diagram can cover, in a wide swathe, the various components of a storyboard that powers such a video. These components include the main marketing message, the human actors enacting sections of the video, interventions in terms of on-screen animation and graphics, voice overs as required by the story, on-screen text, emphatic displays of a brand logo, etc. We note such an attempt at making better videos allows video makers to position the desired message in the digital domain. In addition, the flowchart can emerge as a location for different inputs that impart finesse to the video production process. Further, teams of professionals can append comments inside the stages of the flowchart as part of efforts to transform the commercial video into a monumental digital artifact.
Intelligent planning enables video professionals to spur the avowed intent of making better videos in the interests of modern commerce. A video creation roadmap, when undertaken through the calibrated expanse of a modern flowchart, helps generate outstanding instances of video marketing materials. Such a flowchart could take shape in the form of differentiated color bars that emerge from a common vertical baseline. Each color bar, when labeled with actions, can indicate: a proposition, research, design, building blocks, the writing phase, revisions, approvals, production, post-production, and the eventual launch of a full-fledged commercial video. The details pertaining to each label can form expansive text-based inputs positioned inside each color bar. The emerging illustration points to a practical approach to making better videos in the commercial domain. The illustration can also serve as instruction to newly-minted video-makers intent on making a mark in their chosen field of activity.
A plethora of digital platforms has mushroomed in recent years. These enable different forms of video marketing in a world dominated by consumers carrying various digital devices – such as laptops, smartphones, and connected tablets. Therefore, operators of digital marketing services can fashion a flowchart to depict videos designed for social media networks, email marketing systems, websites, as mobile advertising, micro-sites, specific campaigns unleashed during the holiday season, as promotional content fashioned exclusively for landing pages, etc. Additionally, the flowchart can assist in the mission of making better videos by delineating the platforms alluded to for the benefit of commercial planners and assorted marketing professionals. The illustration also serves to spotlight the importance of the marketing video in terms of reaching segmented audiences that populate these various digital locations. Ergo, the reach and scope of the marketing video gains significant amplification; thereby ensuring a superb return on investment for the video sponsors.
On-screen animation plays a central role in ensuring the efficacy of a commercial video product. In line with this assertion, a flowchart could depict the various locations inside a video that can benefit from the placement of such animation. We note the act of making better videos includes intelligent interventions on the part of the video design team. For instance, a video-maker working on behalf of a manufacturer of sports equipment could place different forms of animation inside the video. The interventions could emerge when the video depicts the use of custom-designed golf clubs and irons, basketballs, mountain bikes, zip lining equipment, etc. The animation, when positioned appropriately inside the video, allows viewers to gain a sense of the various possibilities enshrined in the use of such equipment. The interventions can appear inside the flowchart as part of making better videos. In addition, video-makers could plan and envisage the amount of screen time consumed by animation in the overall context of the marketing video. The key elements of such planning, when appended inside the flowchart, boosts the storyboarding aspect of designing and producing a modern commercial video.
Curating certain technical aspects of a commercial video can hugely enhance its impact on audiences in the digital age. A flowchart can assist video professionals achieve said act prior to the release of the video. The different stages of the flowchart must indicate motion toward attaining the perfect video; such stages could include displaying the primary website address of the video sponsor; making the video product mobile friendly; focusing video content on the mission of the sponsor; intelligently spotlighting the product being advertised; ensuring high standards of video production; adding appropriate music tracks to enhance the atmospherics of video narration; including a call to action; etc. Such a flowchart dramatically enhances the project of making better videos and creates outstanding instances of commercial communication predicated on the medium of modern video technologies.
The curiosity of digital audiences, when addressed appropriately by a commercial video, allows the project of making better videos attain outstanding successes. Therefore, video professionals can posit a slew of questions and queries in the early segments of a commercial video. A flowchart designed for the purpose can feature a range of questions that incite the curiosity of viewers and impart momentum to the video segments. However, the choice of questions and hooks must include brainstorming sessions on the part of video professionals and product specialists. On-screen voice overs must pose these questions in the correct timbre of voice, in a bid to make an impression on the short attention spans of digital audiences. In addition, certain ‘hooks‘ can be included as part of attempts to whet audience appetite for an advertised product or service. These various mechanisms, when decomposed into primary components, must feature inside the flowchart and drive the marketing effort. We note said factors, when included in the flowchart, depict a clear path to making better videos in the interests of perpetrating modern commerce.
The ideas, techniques, suggestions, and machinations depicted help to appreciate the use of flowchart diagrams in the mission of making better videos. The flowchart certainly excels as a business tool to conduct planning and analysis that must precede the creation of video-based digital artifacts. The length and expanse offered by flowchart diagrams allow marketing professionals to depict the best ideas in the process of creating a modern commercial video. Intelligent video professionals may elect to revise and refine the flow of ideas, thereby helping create sharply focused video communications that delight discerning audiences in the digital age.
