Why Marketing Flowcharts are Necessary

by | Jul 23, 2018 | Customer Service | 0 comments

Dreams are a standard fitment in every human life. These phenomena are the outcomes of chemical reactions in the brain that create a variety of visions, effects, and memories during regular sleep cycles. Some individuals take these visions seriously; many more forget their nighttime images, while a chosen few elect to pursue their dreams. Dreamlike states contribute to memory formation, while daydreaming attracts frowns because of its perception as a waste of time. The medical profession tells us dreams can serve as energizes for the human condition; ongoing research programs are working to probe the processes that create dreams; while humanity – as a whole – remains sold on the power of the individual dream. In the world of trade and commerce, marketing departments sell a variety of products and services. The mechanisms of marketing allow commercial operators to sell ‘dreams’ in the form of tastefully appointed residential units, high-end automobile models, ritzy lifestyles, items of high fashion, rubber-lined sneakers, sea-going yachts, etc. These represent concerted campaigns to win customer dollars in crowded, competitive markets. In this respect, marketing flowcharts have emerged as an enabling mechanism that empower the purveyors of commerce to sell their merchandise.

E-commerce operators can choose to device marketing flowcharts in a bid to spur selling campaigns. These flowcharts must essentially represent dense ganglia of actions, stages, sub-stages, and workarounds. Typical marketing flowcharts must chart routes to a variety of stakeholders such as vendors, customers, suppliers, sellers, etc. The sales email represents one of the primary actions in such a flowchart. This form of electronic communication must exist in multiple versions, destined to land in the mailboxes of a variety of customers. Sales videos and requests for demonstrations represent some action stages designed to spike customer interest in products and services. An analytics deck (and its attendant processes) comprises a separate section of these marketing flowcharts. In essence, these flowcharts must visualize all the actions, stages, and processes that will power a modern marketing plan. Sales personnel and marketing people must feel inclined to follow the dictates of said chart in their attempts to drive an active sales campaign.

Certain marketing flowcharts can act as roadmaps that outline in depth various marketing strategies. This is important because brands and businesses often deploy different techniques to target individual customer segments. Hence, such a flowchart may create multiple connections to each segment, while outlining a specific strategy for each. These flowcharts, when upgraded in tune with emerging trends and realities, offer special leverage for a new brand to capture share in a given market. The diagrams portrayed by marketing flowcharts can also be designed to woo customers in different geographies. These diagrams take into account the local customs of a region and frame the marketing strategy accordingly. The individual salesperson can use his experience to add color to such flowcharts with a view to further professional ambitions. The interested designer may add scope to document or test market reactions in such flowcharts. Hence, marketing flowcharts represent a versatile tool for every marketer keen to break into new markets.

The designers and editors of marketing flowcharts can design these diagrams as a questionnaire that seeks to facilitate the creation of new marketing campaigns. Such a diagram must essentially review progress registered by earlier campaigns and interrogate outcomes with a view to refine marketing stratagems. The sequence of stages in such a flowchart may evaluate whether the marketer intends to change the marketing approach; whether a fresh angle is required to pique the interests of customers in a matured market; the role of external factors; the considered addition of any additional new stages, etc. The connections between these multiple stages must be qualified with a yes/no binary before the new plan is actioned. In addition, marketing veterans must review this flowchart in an attempt to weed out non-performing (or irrelevant) stages. The review actions must seek to add value in terms of additional stages that connect the flowchart to real world scenarios. These initiatives will likely help the creators of marketing flowcharts to fashion new and effective tools of marketing for addition to the marketer’s professional toolkit.

The creators of digital content can fashion marketing flowcharts in pursuit of their goal to formulate outstanding plans to woo Internet audiences. These flowcharts must proceed through multiple stages, but the overriding intent is to boost the visibility of a digital product to all manner of online audiences. The marketing component must include email marketing, campaign creation, outreach strategies, measurement & analytics, evaluating subscriber response, campaign refinements, etc. These marketing flowcharts must also include feedback mechanisms; this stage must find connections to various other stages in the interests of generating nimble responses. In addition, the designers and creators must create scope for campaign reviews at regular intervals. This will allow marketing operators to evaluate the health of a campaign and effect changes in strategy as required.

Communication remains an essential part of a marketing process or campaign. This premise drives mature brands to create marketing flowcharts that will re-kindle public interest in a legacy brand or a mature product. Such a flowchart must include the proverbial bells and whistles in a bid to appeal to new age audiences and younger categories of customers. For instance, a manufacturer of luxury automobiles may create flowcharts with stages that amplify the appeal of an expensive luxury product. These marketing flowcharts must help the brand to escape the staid (status quo-ist) image inherent in the marketing of luxury brands and products. Therefore, the flowchart must spotlight new age accessories, sporty colors, smaller vehicles, fuel efficiency, the small family unit, safety gadgets, the reassurance bestowed by automotive technical proficiency, etc. A key part of such a flowchart diagram must emerge in the form of financing options; this will help the automaker to attract new audience segments to its products. The picture that emerges from such a flowchart is one of engineered levity, which will likely help the brand to resonate with larger segments of the automotive buyers’ market.

The physical space afforded by a flowchart diagram points to significant possibilities latent in the said space. The designers of marketing flowcharts can leverage this attribute and visualize new approaches to the art and science of marketing. New thinking can lead to the development of new strategies that may boost the appeal of a product or service. For instance, an intelligent designer can create flowcharts that market products to online customers while they navigate the checkout process. Prima facie, this may appear to be an intrusive tactic; however, its utility lies in appealing to the impulsive shopping instincts of the average shopper. Such a flowchart must center on the actions that surround the checkout stage; a variety of sub-stages can be engineered to present products and services at these moments. The back-end of the shopping site may need to be re-configured to leverage these shopping moments. Designers must also populate said flowchart with information that emerges from test piloting this strategy in a bid to firm up the moving parts prior to an actual rollout. Interesting insights may emerge when customers first encounter this selling strategy; their reactions can be priceless in deciding the future direction of this new marketing strategy.

The foregoing paragraphs have outlined the various aspects of using marketing flowcharts in the modern world of trade and commerce.

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