Mastering the Sales Funnel with Flowcharts

by | Sep 3, 2018 | Customer Service | 0 comments

Gradation represents a significant aspect of the mechanics inherent in a variety of natural and man-made phenomena and processes. The soil of the earth, when analyzed, reveals a wealth of detail in terms of material variety. Each layer of the soil serves a distinct purpose and bears a different color. The earth’s atmosphere, similarly, is a concoction of various gases, particles, electricity, chemical interactivity, aerosols, pollutants, and physical motion. The atmosphere comprises a variety of layers; each is defined in terms of its distance from mean sea level. Similarly, diamonds are subject to commercial gradation in terms of clarity and origins. In human society, access to resources and income levels serve as yardsticks that informally grade populations into various grades of existence. Modern marketers use these gradations to stratify a population into customer segments; they target these segments with various advertising and marketing campaigns. In a similar vein, the storied sales funnel represents a graded approach that defines various stages of sales processes. This funnel is primarily “fueled by marketing activities that generate awareness and build demand for a product or service.” Flowcharts enable modern marketers to examine the scope of activity that center around sales funnels.

Business leaders and managers that are keen on mastering the sales funnel can deploy flowchart diagrams to attract customers to the top of the hypothetical funnel. This particular flowchart can serve as a platform that illustrates a variety of digital devices and online creations. The bottom of this shallow flowchart may comprise a wide base that includes content vehicles such as white papers, e-books, check lists, electronic brochures, newsletters, graphics embedded on landing pages, and others. A different section of the base of this flowchart may include social media, search engine activities, blogging, targeted content, and Internet chat boards, among others. This representation of the flowchart as a flat structure essentially conveys the various means that allow marketers and sales personnel to attract the attentions of online audiences and generate sales leads. This aspect of mastering the sales funnel is critical because designers can diversify the visual diagram to include multiple search engines, multiple social media platforms, and a wide range of landing pages. The visual form that emanates from these exertions conveys an emphatic message to readers and reviewers.

The voyage of mastering the sales funnel using flowcharts remains incomplete without opt-out mechanisms. The creators and designers of these diagrams must incorporate said mechanism in the visual illustration. This is critical because the early stages of the sales funnel must never become a nuisance or a distraction for customers. The inclusion of said mechanism allows business operators the ability to convey respect for the time of the individual consumer. Designers can choose various options in creating the opt-out mechanism; these may include an on-screen button labeled opt-out or a disclaimer that, when clicked, allows consumers to stop receiving certain marketing communications. Newsletters, blog pieces, marketing emails, social media banners, and other such digital artifacts must bear said mechanism. The flowchart should draw the attention of marketers to these mechanisms as part of efforts aimed at mastering the sales funnel. Brands and businesses that display insensitivity in such matters may generate negative consumer sentiment and lose customers. This calibrated approach to modern marketing techniques empowers the sponsors of commercial messages to gain wider footprints in the minds of today’s consumers.

Modern flowcharts have the unique ability to clearly convey an unambiguous message to readers and reviewers. Therefore, design efforts geared at mastering the sales funnel must promote the cause of commercial communication. The various stages inside a flowchart must communicate clearly irrespective of their location in the hierarchy. For instance, a flowchart depicting the sales funnel can label certain business prospects as ‘qualified leads’. Essentially, these individuals or entities have clearly expressed a formal interest in a product or service. Consequently, senior business operatives must actively work to interact with said business prospects and drive a successful commercial transaction. These operatives may not share a direct communication with the sales funnel as depicted in the first edition of the flowchart; however, designers must create said linkages inside the diagram in a bid to accelerate commercial outcomes. Additionally, the flowchart must reinforce such linkages because interested prospective customers may be pressed for time and hence, fast tracking their interactions may translate into emphatic wins for the business enterprise. This illustration clearly underlines the utility of deploying flowcharts as part of efforts in mastering the sales funnel.

Mileage is a commercial term that quantifies the distance travelled by an automobile for each gallon of gasoline consumed. Essentially, the term refers to an exchange wherein the automobile consumes a commodity (gasoline) while traversing a certain distance. Similarly, commercial operators that are keen on mastering the sales funnel must invest energies in a bid to gain additional traction in commercial markets. Flowcharts can admirably illustrate such connections when they create linkages between the end of the sales funnel and the lead generation process. For instance, a flowchart diagram created to depict the sales funnel of a real estate business can include a series of sub-stages; these include client testimonials, referrals, and online reviews posted by satisfied customers. These sub-stages can be directly linked with the top of said funnel; essentially, the business operator is deploying the testimonials and referrals as a business tool to attract a fresh crop of customers and new business prospects. This linkage is a long-term business mechanism, which feeds on itself. New testimonials and authentic reviews refresh the business development processes that occupy the top of the sales funnel. The ammunition is critical because it empowers the real estate business to attack its competitors and attract additional customers. This aspect of mastering the sales funnel is vital because it generates additional mileage for said business enterprise.

Selling is driven by dollars and aims to maximize the number of conversions. In line with this, sales personnel that are pursuing the art of mastering the sales funnel can create differentiated tactics to drive transactions with different customers. Designers can create segments of flowcharts explicitly to focus on such tactics. This flowchart can emerge in the form of a few short stages that illustrate such selling tactics. For instance, sellers may encounter business prospects that are ready to commit a certain amount of dollars for a product purchase. The subsequent stage depicts the sales person directing the buyer to an exploratory webinar designed to complete the commercial transaction. On the other hand, a premium customer may commit to a large dollar amount; he or she is subsequently invited to attend a private consultation with the seller. The flowchart diagram can outline these connections in a manner that clearly delineates these different approaches. This particular aspect of mastering the sales funnel” reveals a degree of commercial machination deployed to hook different levels of customers. Multiple variations of these illustrations may emerge when we consider the range of businesses that may invest in the creation of such flowcharts.

We have analyzed the varied uses of flowcharts in pursuit of mastering the sales funnel. Modern brands and businesses must innovate and improvise on these techniques and tactics; they may use such diagrams to re-invent and re-construct the traditional idea of a sales funnel and achieve new milestones in the art and craft of modern selling.

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