Using Flowcharts as Guide to SEO for Start-ups

“Today it’s Not About ‘Get the Traffic’ — it’s About ‘Get the Targeted and Relevant Traffic.” – Adam Audette

The modern start-up represents a complex business phenomenon, one that spotlights entrepreneurial desire to bring original commercial initiatives to life. In the United States, an entrepreneur could start a business in only five days. In contrast, the inception of new entrepreneurial activity could stretch to three months in other geographies. According to business observers, the business of a healthy start-up “is to seek, effectively develop, and validate a scalable business model.” In this context, the deployment of SEO for start-ups encases a significant part of a digital marketing plan devised by nascent business enterprises.

Therefore, SEO (also known as search engine optimization) “is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO also refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.” This digital marketing technique, when effectively deployed, can spotlight a start-up in the perception of digital audiences, drive online traffic to desired destinations, and elevate the commercial profile of a modern start-up. The designers of SEO for start-ups could construct flowcharts to develop, shape, and mold the strategy.

A competitive analysis remains one of the end-goals of deploying strategies that hinge on using SEO for start-ups. Bearing this in mind, a commercial operator could design a flowchart that tracks various metrics; these could include the number of organic visitors to a website, the efficacy of using various keywords, creating a visual diagram of keyword rankings, a survey of keywords deployed by competitors, etc. The emerging illustration clearly presents the contours of an analysis that enables entrepreneurs to gauge the success of SEO-driven digital marketing strategies. This instance of deploying SEO for start-ups also illustrates the centrality of devising original SEO-driven strategies with a view to drive original digital traffic to the sponsor website. Further, start-up operators could review data and information from the flowchart to drive future editions of a competitive analysis based on current and legacy business data.

Comments and feedback from digital audiences can create fresh momentum when businesses deploy SEO for start-ups as part of a broader business strategy. This technique is essential because different levels of feedback must be harvested to create ongoing success in SEO-driven ventures. In line with this, business operators could devise flowcharts that pinpoint techniques to boost online visibility for sponsored blogs, white papers, social media posts, curated opinion pieces, etc. This aspect of SEO for start-ups must heavily hinge on conversations that emerge in digital message boards, in user comments, in advice penned by readers, etc. Each such element could trigger the creation of new keywords (and sets thereof) that can enrich the strategy of using SEO for start-ups, thus bestowing greater levels of relevance to the overall strategy. An intelligent positioning of these aspects inside a flowchart diagram can precede the creation of outstanding SEO-driven campaigns.

Harnessing the power of online communities remains critical to ensure success in strategies that deploy SEO for start-ups. This assertion rests on the fundamental fact online sharing bestows massive growth in terms of visibility and exposure to digital audiences. Therefore, entrepreneurs could sketch flowcharts to boost SEO visibility across multiple social media platforms, for instance. The stages could depict the use of long-tail keywords; steps to boost the mobile-friendly aspects of a website; the use of relevant and engaging content that attracts readers; deploying brief, precise, and concise contents via social media posts; cultivating audiences with regular posts; deploying link-able digital assets such as guides, how-to-s, and short quiz modules; etc. These elements, when cogently harnessed, empower business operators to court greater success with SEO for start-ups. In addition, start-up operators could consider deploying micro-sites in a bid to pursue the creation of sub-communities inside different digital spaces or platforms. Such actions can amplify their marketing efforts by driving higher levels of digital visibility.

High levels of brand visibility represent a natural outcome of deploying expertly fashioned campaigns that hinge on using SEO for start-ups. For instance, a new online shopping platform could devise smart SEO-driven tactics that rely on citations from (or links to) authoritative sources such as online influencers. A flowchart could assist in the creation of such tactics by portraying endorsements from influencers, recommendations from regular users, positive user reviews, promoted posts emanating from celebrity bloggers, thank-you notes authored by satisfied customers, etc. The widespread promotion of these elements in various online domains can successfully underpin SEO for start-ups when evaluated in different contexts. The operators could also enter into exclusive branding and licensing agreements with select influencers as part of said strategy. In addition, designers could incorporate a separate section in the flowcharts to register ongoing metrics emanating from the use of such elements. We note this section represents a dashboard that helps compose a clear picture of the efficacy of deploying influencer-driven SEO campaigns.

Off-page SEO generates a “very good indication on how other websites and users perceive a particular website. A website that is high quality and useful is more likely to have references (backlinks) from other websites.” In line with this, start-up operators could design off-page SEO tactics that include link-building, guest blogging, the creation of premium links, social media bookmarks, RSS pings, webpage optimization, product reviews, curated online conversations, etc. This unique technique of propagating SEO for start-ups bears significant potential to promote a website (or sections thereof) on other Web entities, thereby creating enhanced visibility for campaign sponsors. A flowchart could assist start-up operators impart finesse to this version of an SEO-driven strategy, thereby amplifying commercial outcomes. Further, this strategy is bolstered when operators deploy the correct sets of relevant keywords, use keywords in URLs, and design domain names that attract the attention of digital audiences. Additionally, sponsor websites should deploy a mix of digital images, GIFs, videos, and original content in a bid to boost off-page SEO campaigns.

Any effort to optimize content for ranking by modern search engines must include the judicious use of images inside a website. The intelligent start-up operator should deploy high-quality images, choose the correct file type, customize file names for images, host images on a native website, and add images to the sitemap featured in a website in a bid to ensure an outstanding end-user experience. Recent research corroborates these facts and notes online audiences are most likely to engage with digital narratives that feature relevant, high-quality images. This stance significantly boosts any strategy that seeks to deploy SEO for start-ups. For instance, operators must deploy the JPEG format when they wish to deploy pictures with colors, color gradients, and shading. They could use the PNG format and GIF format for images with solid colors and images that incorporate aspects of digital animation. The resulting boost to the user experience translates into higher volumes of original digital traffic into a website.

These ideas and suggestions, when calibrated inside a flowchart, empower a start-up operator to promote a business in the digital domain. Higher volumes of online traffic could follow, resulting in higher levels of audience exposure for a fledgling business enterprise. The flowchart remains a pivotal device that can spotlight key SEO-driven strategies in rapidly evolving digital landscapes that typify the modern world.

Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree