Using Flowcharts to Understand How to Benefit from Social Media

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin

Interesting forms of knowledge, multiple methods of viewing/interpreting information, and varied processes of transmitting data pervade the modern world. These techniques and developments have gained form over the eons and centuries as the human race sought to harness the power of smoke signals, drumbeats, and colorful ensigns, war cries, marching songs, and flashing lights. In contemporary times, the use of techniques such as Morse code and commercial devices such as handbills, advertisements, and billboards aid in transmitting knowledge in various contexts.

In the digital era, social media has emerged as a mainstream platform that helps broadcast images, text, videos, anime, opinions, comment, views, and messages, among others. In view of this, various entities can exert effort to harness digital platforms in a bid to extract benefit from social media. Such benefit can drive commercial gain, boost social messaging, enable enterprises to engage with buyers/customers, offer mileage to operators of new businesses, allow entrepreneurs to sharpen their competitive edge, promote different lines of mass awareness, and provide other benefits. We will examine some techniques that garner benefits using flowcharts and similar illustrations.

Retailers of fast moving consumer goods (FMCG) could benefit from social media by transmitting commercial information regularly on select handles. Digital media could broadcast a variety of special offers, discounts, promotional sales, coupons, brochures as part of efforts to lubricate the selling process. In addition, the high resolution screens of consumer devices could transmit colorful product packaging, pop-up messages, interesting quiz sections, animated videos, digital banners, brief clips of consumer interviews, and other elements to spur consumer interest in FMCG products. Such sales strategies could find intelligent framing inside flowchart-based illustrations, thereby enabling the selling organization to benefit from social media. Additionally, retail operators could leverage social media platforms to develop and experiment with unique marketing ideas as part of strategies to engage with new segments of buyers and consumers.

Threads of digital conversations with product enthusiasts and consumers could translate into interesting benefit from social media for designers and manufacturers of custom products. For instance, designers of high-value custom clothing and accessories could inaugurate marketing campaigns through social media as part of efforts to entice new buyers, retain the custom of regular customers, and spotlight interesting new lines of clothing and apparel products. Conversations, comments, and feedback conducted through social media could spark interest in eyes of consumers, allow manufacturers to build brand value, create a marketing buzz on the Internet, and propel sales figures to higher levels. Such forms of conversation remain commercial in nature, and empower advertisers to build traction over the long term. Flowcharts can assist in devising different editions of such campaigns, embellish selling activity with the power of digital media, and expand the scope of digital in modern commerce.

Dynamic product advertising can accrue distinct lines of benefit from social media when executed in tranches across multiple segments of buyers and consumers. This form of digital advertising is gaining ground by enabling advertisers to re-acquire and re-target consumers that have exhibited interest in certain products and services. For instance, operators of commercial airline services could derive benefit from social media by fashioning digital communications that offer intelligent product/service choices to returning consumers. Such ads – when delivered through Internet browsers, social media apps on smartphones, banners on webpages, in-app messages, and threads in social media handles – generate marketing capital for digital advertisers and enterprise users of social media platforms. Dynamic advertising can gain traction by offering contextual pricing information for products and services, thus helping ignite consumer interest in advertised products/services. Additionally – such techniques help reinforce brand messages in the minds of consumers; this remains a crucial ability of a brand to retain relevance and significance in modern consumer-driven market landscapes.

Travel bloggers, food enthusiasts, and fashion icons could benefit from social media by operating as influencers that cater to mass audiences. Designers and planners of such strategy could etch variations of flowcharts as part of efforts to embed influencers in the collective minds of digital audiences. Such diagrams could position different elements and project their outcomes to a common objective: higher traction of reviewed/advertised products and services among distinct communities of users and buyers. The moving parts of such influencer-driven campaigns include a personal review offered by influencers, a balanced critique of the value offered by products, the ensuing multilateral conversations on social media platforms, audience participation in such conversations, enhanced commercial activity, among others. Modern digital social media also bestows powers on influencers to bring to life dormant brands that emerge as new challengers to incumbents in various markets.

Video-based interviews of product users and web-links to blog posts could serve as drivers in the domain of social media. This form of differentiated advertising hinges on the transmission of multiple lines of information resident in the digital realm. Interesting instances of such campaigns could emerge in the expanse of flowcharts, thereby generating a distinct benefit from social media-based advertising campaigns. For instance, operators of a fabled wine producing and distribution business could expand their share of the market through such techniques. The interviews could bring viewers closer to the wine tasting experience, encourage them to participate in tasting sessions; meanwhile, blog posts could stimulate latent demand/desire in the minds of affluent segments of consumers. Such instances of social media-mediated techniques can generate multiple levels of interest in niche products, afford high volumes of digital publicity in campaigns, and translate advertising budgets into oversized returns in terms of the sales graph.

Entrepreneurs seeking to benefit from social media could design flowcharts that depict quarterly targets for revenue generation. Such expressions of visual technique must meld with methods of quantification as part of spurring progress in the journeys of entrepreneurs. For instance, makers and marketers of premium confectionary products could deploy this technique in conjunction with selling campaigns undertaken via social media handles. Sales numbers generated by the campaign could reflect on the flowchart, thereby acting as a tool that drives business activity. Subsequently, users of this technique could post versions of sales numbers on social media platforms in a bid to inspire user confidence, and generate a virtuous cycle of social media-driven momentum and the resulting elevation in sales numbers. Different versions of flowcharts may help define the contours of such campaigns in modern commercial markets.

Multiple campaigns, when coordinated by social media specialists, can empower brands to gain superb benefit from social media platforms. Such campaigns – when funded by large marketing budgets – could find echoes in television broadcasts, radio sessions, print advertising, Internet browser-borne banners, handbills, and digital billboards. A common theme could emerge as an emblem of such campaigns, thereby creating a heavy visual element that resonates in various aspects of the public domain.

When designed inside flowcharts, such campaigns offer modern advertisers enormous heft in terms of addressing large audiences, and generating outsized impact in favor of sponsor brands. Therefore, we could infer flowcharts remain instrumental in calibrating the expanse, depth, and scope of commercial campaigns designed primarily for social media platforms. Additionally, these diagrams could drive momentum in brand recognition metrics registered by sponsored products and services. These lines of exploration and ideation clearly spotlight the utility of deploying flowcharts to extract benefits from social media platforms.

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