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“Data and cyber security issues are real and staggering. The innate fear among people relating to data security is increasing. Considering the state of affairs, businesses must take added measures to protect customer data and reinstate faith in testing times,” – Ameyo.com
Electronic information and its many uses represent one of the defining motifs of modern commercial practices and paradigms. Increasingly, brands and businesses are harnessing multiple data streams that originate in customer transactions, text messages, online interactions, social media posts, micro blog activities, and a variety of other intersections between businesses and their customers. All manner of businesses are tapping these data streams in the present day in a bid to fashion a competitive edge and to pull ahead of business rivals. Consequently, the issue of customer data privacy has attained significance because electronic information is prone to abuse and can be manipulated through illegal means. We intend to discuss some of the techniques that enable businesses to safeguard customer data privacy in the following paragraphs.
The purveyors of modern commerce can institute in-house mechanisms that define the nature of data that is collected and the means to secure such information. Businesses must allot top priority to the regimented collection of data in the interests of safeguarding customer data privacy. Business managers, associates, and business partners should be sensitised to the importance of such regulation. For instance, a marketing agency can access voluminous streams of unstructured customer data from a variety of commercial sources. This information can inform and underlie strategies designed to achieve business outcomes. However, the agency should define the limits of data collection and the possible end uses of this activity. A chief privacy officer can be entrusted with the mandate of creating definite paradigms that block unauthorised access to data and thus safeguard customer data privacy. That said, we note that these initiatives enable businesses to shield their operations from customer lawsuits and legal action that may follow a potential breach of customer data.
Electronic security techniques need to be implemented in a bid to secure business networks, databases, websites, and social media handles. These mechanisms must be robust and operated by seasoned business network administrators and information technology professionals. The aim of implementing such data privacy paradigms stems from the need to secure said assets from external intrusions, ring fence business secrets, as also to safeguard customer data privacy. For instance, an online business operator may elect to install firewalls and other safety devices that protect electronic assets and safeguard financial information shared by customers. We must note that said business must opt for the highest levels of electronic encryption to secure customer information because an electronic breach can prove disastrous, entail lengthy and expensive legal wrangles, and may ruin the business enterprise.
Data encryption, secure online connections, and dedicated servers are some of the digital security devices that enable businesses to protect customer data privacy. We note that a growing number of businesses operate electronic storefronts in an attempt to transact with a wider range of customers. Customer transactions generate a humongous amount of electronic information and the mentioned tools can help to safeguard said information. Therefore, brands and businesses should deploy these tools to deepen customer confidence and to win the goodwill of customers over the long term. That said, we note that electronic security is an evolving field of technology; therefore, business enterprises should work to include the latest developments in the field in their pursuit of safeguarding customer data privacy.
Physical security standards are important in the race to protect customer information. Therefore, businesses should secure all access points to such data. These points of access may include laptop computers, disk drives, USB ports, smartphones, and fibre optic lines. Access to on-site computer servers should be restricted only to personnel that must have such access. Other instances of fail-proof physical security include security guards, intruder detection and alarm technologies, CCTV camera systems, smart lighting mechanisms, etc. We note that brands and businesses must orchestrate the operation of such devices in concert in a bid to protect customer data privacy.
Technology for data loss prevention is considered as an advanced method of helping to safeguard customer data privacy. This rules-based system enables network administrators to impose certain rules that govern the use of customer data inside a business enterprise. This system monitors, detects, and blocks the movement of sensitive data and critical customer information outside a defined corporate network. It also helps to block unauthorised breaches that seek to access sensitive customer information located inside a corporate network. We note that brands and businesses must invest in such technologies in a bid to secure and protect customer data privacy.
Employee training is an important aspect of electronic safety protocols. For instance, all employees that have access to computer systems inside an organization must be sensitised to delete suspicious email communications received from external agencies. The business associates must report any such communication and any electronic attachments to the information technology group within an organization. Similarly, employees must be trained on the safe use of smartphones and other connected consumer mobile devices so that these interfaces do not compromise customer data privacy.
Intelligent business enterprises must encourage a safety-first culture inside business organizations. Training employees to respect and implement best practices in information security in a bid to defeat any malfeasance that may harm customer data privacy, is crucial. Data protection policies must be explicit in a bid to combat employee doubt regarding such policies. In addition, the chief information officer should be encouraged to interface with all employees that deal with customer information. Similarly, senior management personnel must impress upon employees the wider ramifications that attend the aftermath of compromising customer information. We note that such efforts must comprise on-going initiatives so that employees remain serious and committed to efforts designed to protect customer information.
The participation of customers is critical when businesses work to arrest online malice designed to breach customer data privacy. We note that this is an important aspect of data protection in modern times. Therefore, customers must have access to online forms or an email address to which they can direct their privacy concerns or complaints. Brands and businesses must embellish these mechanisms such that they dispense with red tape and respond to such complaints with alacrity. This mechanism can alert businesses to any suspicious activity and therefore avert the expensive consequences that may arise from possible negligence towards customer information. In addition, businesses must roll out such mechanisms across the firm in an attempt to bolster protocols surrounding customer data protection.
In the preceding paragraphs, we have examined the concept of protecting the customers’ data privacy from a multitude of angles. Brands and businesses must realise that these mechanisms are critical to the continuation of a business enterprise. The successful deployment of such mechanisms can enable a business to win the goodwill of customers and to secure its corporate reputation in competitive markets. That said, we note that data protection should be on-going initiative that remains outside the purview of bureaucratic delays. The top leadership of a company must work to boost data protection mechanisms with a view to safeguard the long-term interests of a business enterprise.
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