Getting a repeat business from customers is definitely a challenging job to do. You have to prioritize and maintain focus on customer retention programs and customer support you currently have and get rid of things that don’t work. A surprising result of a study conducted showed that 50% of employees are loyal to the company’s brands they were working for. In line with this, it is not surprising therefore that the rest of the general population would be loyal the same products.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.
Here are strategies you can greatly improve retention through customer support:
Always go for excellent quality customer support. This area should not fluctuate or become unpredictable – it is the fastest way to send customers out the door. You need to provide only excellent quality support – and ditch anything less. Customers don’t want to experience the ups and downs of your customer support but rather the consistent quality each time they do business with you.
Defense will always be the best offense. An effective strategy about customer support is defense. This sounds lame to some but defense from anything that breaks your reputation should be your priority. Remember, your reputation is your image and how others see you – defend this and you will attract more customers along the way.