If your company is looking for ways to improve the IT customer experience, look no further than the possibilities offered by effectively using social media. By implementing social CRM into your customer support plan, the IT customer experience will be greatly enhanced.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
Are my customers looking for support over social media?
Customers choose to contact businesses for IT technical support over a variety of communication mediums. However, there is no denying the growing trend of turning to social media for IT customer support. Customers benefit from access to the community of users who have purchased your product.
How does social media actually impact the IT customer experience?
Customers of the IT industry have grown accustomed to troubleshooting and installing product updates. Social media allows your company to release updates immediately with the backing of social CRM. Plus, customers can start a conversation to continually improve the IT product or service.
Is social CRM necessary for social media campaigns?
Without using robust social CRM mechanisms, you will quickly lose track of what is going on via your social media channels. Social CRM is really the backbone of the entire IT customer experience over social media because your customer service team can then follow up with posts, comments and complaints.
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