How to Appeal to “Non-rational” Thinking Customers

Do you think great product features and unique functionalities are enough to make your product a success? According to experts, think again.  Apparently, these are not enough to win over, or keep customers anymore. Whilst some comfortably content it’s because of bad luck or something similar, this isn’t the case. Customers make non-rational decisions all the time and as a business, you must “position” yourself to reap from the default.

The easiest way a business can appeal to favorable customer decisions is establishing trust with them. A good example of this is the banking sector whose trust level dropped close to politicians after the downturn, among other businesses. Trusting customers are a good bet to not only stay busy, but also reap from them regardless of new competition in the market place.

Focusing on simplicity is another way to improve customer experience high. Ensure that you keep interactions easy for the customers. This way, competitors making simpler solutions won’t have a change to beat or threaten your place in the market.

Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.

Our focus is improving your customer experiences for businesses like yours through serving interactive self service information customers love.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree