The Impact of Social CRM on Individual Customer’s Experience

Integrating social media to traditional CRM systems can bring more power in your data collection. Apart from bringing together all information from different levels of organization, you also collect data from your customers.

Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting & how-to information for customer self-service.

This gives you a 4-dimensional view on what your customers want, need or desire and deliver according to the data you’ve collected so far. In addition, you can also develop newer and fresher marketing strategies so the individual customer’s experience is further enhanced.

Social CRM lets you use the Internet to its maximum potential. You can be where your customers are at, know what they’re thinking about you and learn about what they want for their products apart from quality.

Furthermore, you can ‘tune in’ to their changing minds while you monitor your social media pages. Since each individual is unique, you can bring in different perspective and analyze it according to usability of the insights.

The individual customer’s experience can be enhanced by social CRM because it can give you actionable ideas so you can innovate and develop strategies. In fact, this is the biggest impact of social CRM to customer experience.

You begin developing concepts and build systems or craft the right messages so you can be in the same page as your customers.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree