E-Commerce websites paved the way for customer self service, as more and more customers were able to research and purchase retail items without the help of a store employee. Customers, therefore, expect the self service to continue should there be an issue with a purchase, return or account information.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
Focus on Support As Much As Sales & Marketing
It’s important to follow the customer relations bible in order to ensure that your customer support is as easy to use as your customer purchase tools. The best practices of the customer relations bible certainly extend to e-Commerce websites and are especially relevant.
Many companies often make the mistake of following all of the tips for e-Commerce, but only with regard to sales and marketing strategies. Rise above your competition and listen to the customer relations bible — invest in customer support!
Customer Support Tailored to E-Commerce Websites
For e-Commerce websites, an interactive FAQ is likely the best customer support option. Customers will have particular questions that your FAQ can easily address. However, you must also make it interactive so that even someone who is not computer savvy can understand.
If you would like to learn more about the best practices for e-Commerce websites from the customer relations bible, contact Yonyx today!
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