The emergence of social CRM as a customer support strategy has left many businesses trying to cope up with this trend. Companies are adept at chasing new leads but are not really good at keeping loyal customers.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Business owners seem satisfied at spending money on loyalty schemes and advertising. Their primary goal is to attract new customers using price incentives without realizing that their existing customers have become recipients of poor customer support.
A lot of businesses from medium scale to large scale chains have setup various technological tools just to improve their loyalty systems. These systems help them gather more information about the buying patterns of customers so they will know what kind of offers will work on them. This allowed them to run their business profitably and quite efficiently.
Here’s the truth: Customer loyalty is not something you can buy. It is something you need to work hard for.
According to statistics, more than 70% of customers don’t like to buy from companies that don’t know how to resolve customer issues or problems.
The solution: Customer Support.
If you want to build lasting relationships that generate loyal advocates then you might want to handle their problems more efficiently. Social CRM is one of the ways you can actively and dynamically become part of the customer’s world.
Gone are the days when companies are the only ones who knew about products and services. The internet has provided customers a way to research thus allowing them to make informed choices.
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