A popular brand image research question goes like “who would this brand be at a party; what would they be doing, drinking, dressed as?” Yet, building social brands consumers relate to eludes most businesses, most of which end up with fighting departments: marketing against sales, customer care again PR and so on.
Yonyx enables organizations to create decision tree driven interactive guides for troubleshooting or how-to related customer self service.
Truth is, engaging with customers is the key to building an effective social brand.
Engaging with customers begins with these steps.
- Drawing customer interest with creating ideas targeting special communities and enthusiasts. The most effective way to do this is through social media. The only catch here however, is to come up with great ideas that can attract an audience to come, or ideas that will make them come make a contribution. This is a sure way to retain them.
- Making the community or target group to respond to you because that’s the only way to get them to speak up. Most companies find sharing their knowledge base as a base for great interaction.
- Providing custom solutions to meet the gaps you identify from the above. If you can have knowledgeable customers answering some of the questions raised, then your efforts have succeeded.
Overall, engaging with customers has immense benefits for your business. In fact, engaging customers means 36% fewer customers lost for most business. Yonyx can help you manage your self service optimization process, and also boost the results of your social CRM efforts.
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