It’s very tempting to devote a lot of your time to attracting new customers. New customers are easy to bring in if you know what you’re doing. However, businesses should focus their attention on maintaining the customers that they have, because loyal customers bring most businesses more revenue than new customers do. So, how do you make sure customers keep returning?
There are a lot of businesses that are overly focused on drawing customers into their store. They try a variety of methods, including handing out flyers, putting up ads, and offering special sales. This will get some customers into your store, but once they’re there, how do you make them want to come back?
That’s a tough question to answer. Some businesses don’t even focus on ensuring that their customers return. Why would some businesses do this? Perhaps their business is involved in a questionable industry that the customer would feel uncomfortable supporting. Yet, the fact is that most businesses aren’t in this situation. There’s no excuse for not trying to get your customers to return.
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