What Kind of Customers Are You Attracting?

It’s no secret that in the retail industry people are constantly trying to find novel ways to bring in more new customers. Everything from advertisements to offering low prices is an attempt to catch the eye of that elusive new customer. Sure, bringing in new blood to your business is necessary to stay afloat, but sometimes all this focus on new customers hurts the relationship we have with previous, loyal customers. In reality, only about twenty percent of your time and energy should be devoted to new customers. Here’s a rundown of all the other customers you should be trying to court as well.

Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.

  • LOYAL CUSTOMERS: These great customers only comprise about twenty percent of your total customer population; however, it’s possible that they make up over fifty percent of your sales! Treat these guys like the royalty they are.
  • DISCOUNT CUSTOMERS: Sure, they may shop often at your store, but usually they go straight for the bargain bin. These customers are always on the lookout for what you’ve got on sale.
  • IMPULSE CUSTOMERS: These guys don’t know what they want and probably will stay that way until the last minute.

Yonyx solves the problem of cutting down the cost of customer support by automating the delivery of support knowledge through self service.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree