A lot of people think that social CRM is the new CRM when actually it is just an evolution. It is just the integration of social media network into the existing customer relationship management system utilized by your company. In most cases, this evolution has radically changed how we view customer support.
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
The increasing demands of customers nowadays have pressured organizations to embrace the new age of social CRM so they can handle issues faster. By using social media platforms like Twitter and Facebook, delivering business-related messages across customers has become more convenient and easy. In addition, it also opened a new level of interaction between the company and the customers.
How can it benefit you?
- Customers will recognize companies that mean serious business because they always deliver what they say publicly.
- It is the easiest and fastest way to communicate with customers.
- It provides a means to openly collaborate with customers when it comes to any problems they have about your product or service.
If done right, social CRM can create opportunities for your business to expand more, reach out potential customers and “talk” to them, which otherwise you can’t in other ways. The evolution of CRM has paved a way for businesses to become even more efficient and productive.
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