Why You Must Woo Social Customers: Social CRM

The rise and rise of the digital- social media driven customer base has been received with mixed feelings by the business community. Social media is doing so well that, nearly all major companies have a social media presence. Weirdly, a number of companies have ignored this waving trend, oblivious of what’s happening around them. But how important is social media, or rather, social CRM to your business?

Social customers share more

Social media thrives on people sharing; experiences, expectations and fears. Your customers sharing a good fact about you reaches over 6000 new people according to Jeff Bezos, the Amazon Founder. This means that any negative propelled online will most likely hurt your bottom line, compared to an average 6 people who’ll hear about a complaint from your business physically. Social CRM therefore, is a sure way to manage these stakes.

Increased expectations and reach

Social CRM allows you to reach and react to customer needs faster. According to a recent survey, customers expect faster service and responses to queries. Social CRM is the only solution that will work.

Social CRM brings sales

If you build your social customer relations, customers are more likely to buy and ignore brands which ignore them. In all, social CRM works for those who do it correctly.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

With our platform, you can not only manage social CRM efficiently, but for much less.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree