How CRM Affect the Overall Customer Retention Rate

by | Nov 29, 2013 | CRM

How can you retain customers and how can you maintain high levels of customer retention rates? This is one of the goals of customer relationship management or CRM. In order to keep customers loyal to your brand, you need to know what they require from you and what they think you should have.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

The only way you will know what customers think is by using different platforms by implementing proper CRM. These platforms could vary from social media to email applications. Apart from the fact that you may lose them, the customers you don’t pay attention to can tarnish your image and reputation by saying or posting negative feedbacks on you through their personal pages or social media profiles. To keep your customers from doing so, you need to identify early what aspects of business is giving them a hard time and resolve it even before customers start getting frustrated.

The proper CRM solutions will give you access to what’s on the customer’s minds. Their specific needs are what you want so you have to be where they are in order to understand. A CRM system that can create opportunities that increase customer retention rates and allow you to know their feedback.

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