Social media use to serve customers is a trend that has completely changed customer care as a business practice. Social media use or social CRM as many call it facilitates the interconnection between organizations and their customers on social media platforms. But how can your organization win big from the social CRM frenzy? These tips will help your organization become socially devoted.
Open yourself to fans
The first role of social platforms is for you to have amicable, personal conversations with your customers. Social CRM is not just about opening a Facebook page and watching the queries flow in. It’s about creating some real engagement with all your customers and fans on Facebook, or whatever social platform you use for your customer relations management.
Respond to their questions
Compared to the past when customers were patient, the nature of modern technology waivers that comfort. As a business using social CRM, your primary goal has to revolve around your customers. Any ideal socially devoted organization has to respond to all customer questions in real time.
Responding in speed
As you can see above, social CRM success is pegged on response, engagement and TIMELY delivery of messages therein.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
You can make your social CRM process more engaging and rich using Yonyx.
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