How to Make Social CRM Effective?

by | Aug 31, 2013 | CRM

Social CRM seems to be the current trend – taking the spotlight in the business industry more than anything else. It is a strategy used by entrepreneurs to significantly improve customer experience. But, how do you make social CRM effective when you’ve implemented it into your current system?

Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.

1. Train your staff. Better yet – hire only qualified staff, whose skills you only have to hone. As you know, social CRM requires that your customer management representatives bear behaviors and attitudes that are appropriate for social interactions.

2. Understand how CRM works and integrate social media to it. Social CRM is just the evolution of traditional CRM. If you know how the traditional system works, it is relatively easy for you to understand and implement the evolved one because all you have to do is to take full advantage of social media networks.

3. Focus on customers. The sales will come later – you just have to focus first on what customers want. And, what do customers want? Good customer service. Social CRM allows fast responses to customer’s issues or questions. In addition, it allows you to collaborate with them so the both of you can reach an agreement on how to resolve issues.

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