The benefits of using a blog on a website are numerous, and varied. A business blog is not only useful for search engines, but also useful for your customers if it answers to customer needs. A good one can also increase sales, improve customer trust, among other benefits. But how should you blog for your customers?
The first thing to do is answer customer questions with each blog you post. Converting your customers’ questions into well written blogs will provide useful self service information to others who come to you. This means, they’ll be able to serve themselves without the undue pressure on your customer service reps.
The other way to be effective with your blogs is to make them interactive, or dynamic. For instance, it can do well when it’s embedded with videos, podcasts and other multimedia formats than if it’s all text. Blogging will also yield useful results with your customers if it’s done with what the customers want- tips, how to articles, lists and behind the scene features customers will love.
Yonyx enables organizations to create multi-media flowcharts that replace the experience of getting help from a call center agent with interactive self-service.
We will help you package your blog regardless of the media you’re using to reach out to customers.
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