Sharing is the language most social media engagement works. Considering that your fans and customers could possibly share your content, tips and tweaks for using a product, companies need to exploit this opportunity by creating sharable social CRM content. While some companies use enticing language and whatnot, the sharability of social CRM content lies in the following factors.
Uniqueness
There is always the temptation to copy something someone else is doing. However, overdoing the copying of what competitors do can limit your image in the eyes of your customers and fans. This is is because they’re likely to share what they find unique, compared to what has been written all over. Ideally, sharable social CRM content needs to be unique at all times.
Value promise
Customers will always be willing to share what they feel has value to their friends, or funny. It helps to create social CRM that is likely to trigger shares because it’s interesting, or offers some real value such as savings. Offering freebies can also trigger your customers to share your CRM content.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
Yonyx is at the forefront of making sharable social CRM content faster and easier through the publishing of self service information.
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