Tips for Curating Social CRM Content

With the number of Facebook users exceeding the 1 billion mark, a replicable feat  at Twitter, Pintrest and others social platforms, Social CRM is undoubtedly one of the fastest growing technologies in business solutions today. Like the web revolution, social CRM thrives on content , which most organizations develop by themselves. Consequently, how can you create wonderful content for social CRM?

Have a goal

The first key to successful social CRM content is having a goal about what you need to achieve. You need to identify what content you’d want your following or fans to get from you. Research has shown that having a goal allows you to concentrate on a content segment that is more appropriate to your message. It also helps you identify the other players whose content might be useful for your customers- keeping competition in mind.

Make the content platform specific

The content you create has to be sufficient for the platform you’re using to serve your customers. Facebook, Twitter and other platforms where social CRM is used have different content affinities.  A business needs to create content that appeals for the different platforms whether its images, text content or video content.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

Yonyx allows you to create content your customers will love on whatever CRM platform.

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Create interactive decision trees for customer service management, cold call scripts or self-service. Improve sales performance metrics and customer delight across your call centers.

Interactive Decision Tree