A lot of arguments have been raised about the viability of social CRM and its significance on the success of the organization. Although mostly perpetrated by people who furiously believe in the old school ways of running customer relations- this post gives you the statistics on why social CRM must be part of your company’s strategy moving forward.
Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.
First, the number of customers moving to social media platforms is increasing by the billions annually and many of them expect to find you there- at least 60% of them will engage you actively on social media. This means that for your company to show progress, you need to send your company’s message, and meaningful conversations to the social sphere.
It’s also imperative for your company to be present on the social front because huge majority of them look for support on social media. Leaving your customers stranded on social media can be a killer for any organization- move on there and maintain your relationship.
Lastly, almost everything people are doing on your brand is happening online. In the USA alone, at least 80% of all buyers check online for recommendations about products (mainly social media), 43% search for your website’s ratings online, and another 55% read user reviews about your products.
From this, it’s clear than social CRM, and customer engagements have never been as crucial as they are today. Sign up for our free trial today to publish high quality customer self service information – and track it.
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