The Evolution of Social CRM

by | Jul 29, 2013 | CRM

Customer relationship management (CRM) is one of the fastest changing faces of business. How businesses treat and associate with their customers has changed in many ways in the last decade- one of them being the rise and rise of social CRM. But, why has customer relations management taken a social angle?

First, the technological changes of the past decade have been so unique than those that have ever taken place in history- and most of these are social media related. The rise of Facebook, Myspace and Twitter has forced businesses to shift their support base in order for them to manage and serve customers.

Yonyx enables organizations to create multi-media flowcharts that provide customers an interactive self-service experience similar to interacting with a live Agent.

Society has also changed knowledge wise forcing enterprises to change with it. Today, businesses are dealing with an informed consumer- one who knows what they want and how to get it- and the increased chance they share their findings over social platforms. To set the record straight or communicate their robust stand, and message, enterprises have had to shift to social CRM– lest they become irrelevant.

Yonyx is the best solution for you to take control over social CRM.

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